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Social Media Expert Kelly Ehlers sits down with Lauren Hart of Roots Salon to talk about successful review site social media strategy for salons. How to claim your location, what to do with bad reviews and use them as an incentive program!
Review sites – love ‘em, or hate ‘em, it’s a social platform every salon owner must pay close attention to. During my social media trainings with stylists and salon owners the topic of review sites often raises heated debates. Some owners have great success with review sites and work hard to capitalize on positive reviews where some tend to avoid the topic and brush off the negative reviews.
Celebrity hair stylist Adir Abergel shares his tips on how he created Jessica Biel's red-carpet look for the LA premiere of "Total Recall"...
“Seen-in- September” highlights are almost always too light and too dry. For those maladies, try these tips from Heidi Afdem, from Peppers in Puyallup, Washington.
Just in time for back-to-school season, Andrea Shumate, an American Board Certified Colorist (ABCH) who works at 2nd St Hair Salon in Saint Charles, Missouri, shares Flip-Flop Highlights, her top highlighted look teens love.
Artistic Director Vasilios Vassilakis’ vision was to create smooth, retro-structured waves combining two new systems— the Agave Smoothing Treatment and the Bio Blow Out.
In the urban jungle of Los Angeles, Aloxxi Artist Marcy Harmon introduced sophisticated color to artfully undone hair.
Inspired by imperfect, organic forms that hold great depth of color (think the glass-like shine of sun on a wet, rough rock), Harmon delivered beautiful, glossy color on richly textured hair.
International Artistic Educator for Pravana, Alan Papaleo, looks at hair as his canvas, and for this photoshoot, ChromaSilk Vivids was his medium. After creating a very strong shape he accented the look with pops of color to show the softer side of Vivids.
This step by step guide to building your Twitter following for your salon by integrating your online presence into the salon experience with three simple steps.
Texture takes center stage this bridal season. According to Marek Hartwig, owner and bridal stylist at Marek Bridal in Chicago, and Artistic Director at Frank Gironda Salon & Day Spa in Wheaton, Illinois, this bridal season can be broken down into three categories.
The Fall 2012 Badgley Mischka Bridal Collection was inspired by sophistication and elegance of 1930s fashion icon Wallis Simpson, the Duchess of Windsor.
With a total of 30 Gelcolor Colors available for application, OPI is now coming out with more how-to steps for professional nail technicians on how to creatively use different polishes in the line.
After five bags of synthetic hair mixed with natural hair, and 3-4 hours of styling and designing, stylist Kalizya Hutchinson from Nival Salon and Spa in Chevy Chase, Maryland, created this updo which she calls, Sci-fi Geisha. “Our salon collaborated with an idea to use a technically challenging updo,” says Hutchinson. “We wanted to show the juxtaposition of soft earthy textures with hard urban chic. My model, Rachel, was the ultimate inspiration, statuesque and polished. I named this updo Sci-Fi Geisha, to me it showcased a classic undo with a modern edge.” Get the steps inside.
Hot, summer days don’t have to translate to ponytails and scrunching. In this MODERN exclusive how-to, salon owner Rodney Cutler creates a fierce crop full of the attitude, edge and style that summer clients crave.
Get your client's nails summer-ready with these steps by OPI on how to achieve flaming nail tips and marbleized nails.
Arrojo has launched the American Wave System, a professional wave and texture-enhancing service that creates a range of customized styles from beachy waves to expanded textures and curls.
