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“You Can’t Get Supernatural from a Supermarket” is Goldwell’s recently launched direct-to-consumer marketing campaign, and it shines a light on the advantages of professional, in-salon color services over at-home box color.
“You Can’t Get Supernatural from a Supermarket” is Goldwell’s recently launched direct-to-consumer marketing campaign, and it shines a light on the advantages of professional, in-salon color services over at-home box color.
Salons to unite around client Appreciation Event starting in April in Boston and New York City salons to show clients their appreciation by offering select services at 50% off April 1 – 7, 2012.
Goldwell's newest campaign, "You Can't Get Supernatural from a Supermarket," is designed to raise consumer awareness of all of the advantages of the professional, in-salon hair color service vs. at-home box color. In addition to a photo shoot in the April issue of MODERN SALON showcasing all the perks of professional color, we also caught up with Goldwell's Vice President of Education John Moroney, who also has more than 20 years of experience working as a salon professional, who said the campaign really strikes at the core of the industry—getting clients, and dollars, back into the salon.
What should a stylist look for when casting models? How do you effectively screen and consult with models? What is the difference between casting a model for a photo shoot vs. a show or a class? Dimitrios Tsioumas, Goldwell International Artistic Master and NAHA Haircolorist and Editorial Stylist of the Year, gives practical and creative advice for picking the perfect model who wants to work with you again and again.
How do you create a winning concept? Bring together all of your inspirations and see your concept emerge. Dimitrios Tsioumas, Goldwell International Artistic Master and NAHA Haircolorist and Editorial Stylist of the Year, gives a behind-the-scenes look at how he creates a storyboard concept.
Photo Album of The Runway and FasciNATURE Collection at ABS
Goldwell continues the search for the most creative colorists with their 2012 Color Zoom Challenge. Don't miss the webinar this Wednesday, March 7 (7 p.m. Eastern, 6 p.m. Central, and 4 p.m. Western) which will delve into all the components you need to put together for a Color Zoom challenge submission.
Day two of America's Beauty Show was all about the Runway presentations. MODERN caught presentations by Mark Hayes and the Sassoon Creative Team, Beth Minardi and Goldwell's FasciNATURE collection. Miss Universe even made an appearance at the MODERN booth! Check out the photos and read the story.
Ok, if you haven't yet watched the video above, DO IT! Any colorist or professional stylist will definitely get a good chuckle!
