
How to Build a Sustainable Beauty Career Without Burning Out
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
What should a stylist look for when casting models? How do you effectively screen and consult with models? What is the difference between casting a model for a photo shoot vs. a show or a class? Dimitrios Tsioumas, Goldwell International Artistic Master and NAHA Haircolorist and Editorial Stylist of the Year, gives practical and creative advice for picking the perfect model who wants to work with you again and again.
What should a stylist look for when casting models? How do you effectively screen and consult with models? What is the difference between casting a model for a photo shoot vs. a show or a class? Dimitrios Tsioumas, Goldwell International Artistic Master and NAHA Haircolorist and Editorial Stylist of the Year, gives practical and creative advice for picking the perfect model who wants to work with you again and again. Dimitrios walks us through the MODEL CALL as he cerates a concept for entering Goldwell's Color Zoom Challenge. But, even if you aren't entering Color Zoom (but, um, you should!) his tips can set you up for a killer shoot. Check out all of Dimitrios' tips at colorzoom12.com/webisodes.html.
CAST THE MODEL WHO FITS YOUR VISION: “The most important thing to do when casting your model is make sure it fits your vision from your storyboard concept,” says Dimitrios. Do not compromise, this is your opportunity to bring your work to life!
GET THE WORD OUT THERE: “Some things to remember when casting is you want to get the word out there,” says Dimitrios. “Use Facebook, contact modeling agencies, look at Model Mayhem—the more models you have at the casting the more opportunities you’ll have in creating your vision. Make sure to cast a model you’re 100 percent happy with—do not compromise the look at all. You got inspired by something, you created a storyboard, so choose a model who fits your vision."
TAKE PICS! "Remember, during the casting, to take snapshots of the models you are considering," Dimitrios says. "This is your opportunity to really see how the models look on film."
HAVE THEM WALK "Another idea that works well at the model casting is to have the models walk for you. Yes, walk," DImitrios says. "You’ll really see their personalities shine through and see how they’ll perform for you in front of the camera."
DISCUSS THE FINAL LOOK: "Finally, it's absolutely crucial that you discuss the final look you're going for with your models," Dimitrios says. "Go through your planned hair cut, hair color, and make sure your model is comfortable with the your ideas before you cast them. No surprises."
WATCH THE OTHER WEBISODES! Ok, so now that you've learned how to create a storyboard concept,and cast your model, the next step is to watch the other three episodes to learn all about how to meet with the photographer, how to prep for the big day, and then tips for the ACTUAL day of the shoot. Click here to watch the rest of Dimitrios' tips!
ENTER COLOR ZOOM! Are you ready to set the trends? Each finalist of the National Awards for the USA Color Zoom Challenge 2012 will receive a $1,000 cash award, two training/mentoring sessions at a Kao USA Academy facility, and a package for two to London to compete in the live finale. If you win on the international level at the live, hands-on competition in London you will be awarded with the title Global Creative Colorist, Global New Talent Colorist or Global Partner Colorist. You will also become a member of the new international Color Zoom Creative Team that will create the next Color Zoom Collection 2014.
All entries must be received by May 31, 2012 to be considered. For more information and to enter the competition, visit www.colorzoom12.com.

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