Celeste Figueroa joins Biotop Professional as Global Marketing Director
Brand expects to "explode with growth" under new marketing direction.
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Brand expects to "explode with growth" under new marketing direction.
Emily Hutcheson-Brown, Chief Operating Officer for V’s Barbershop, tells us about the company's secret sauce, how the industry has changed, and more.
"Nobody was rude to me; everyone was nice, yet silently, I was denied opportunities awarded to anyone younger. Ageism is sneaky and includes biases like younger stylists give the salon a better image, clients prefer younger stylists, and they only do old- fashioned styling."
New perceptions of gender--more specifically, the greater acceptance of gender fluidity and things like choosing your personal pronoun — have opened the door to men’s acceptance of more traditionally feminine products and services. However, the marketing of cosmetics for men still retains a heavily masculine sensibility, but this is changing.
Before you click a camera, know this: why are you creating the images? The success of a photoshoot hinges on your answer. Even if it’s just for fun, set a goal or purpose and stay focused to attain good results, otherwise, it’s like shooting fish in a barrel—you might get a nice photo, you might not.
In planning our photo shoot, we asked the question: men with makeup, what is it? They have to be men who wear cosmetics for a more significant reason than to cover up a pimple. They want to look better and maintain an air of naturalness. It has to complement their lifestyle, I said to the team.
Ulta Beauty Design Team member Jerwin Carlos (@jwinclos) a self-described #hairninja and a Redken certified colorist shares four magnificent makeovers and his tips
Employee turnover is expensive. In a business where competition is stiff and profit hinges on excellent customer service, salon owners should consider this checklist for ways to create happier employees.
"I heard myself say I might not be back next year because my knees refuse to hold me up for two hours—and they cried. Then, they stood and applauded for what seemed an eternity—and I cried."
After an unprecedented and crazy time, how do you want to move forward? What do you want a workday to look like? What needs to adjust, stay in your life or go? Here’s an opportunity to rethink how to lead a more fulfilling life and reprioritize your needs, wellness, and health.