
Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"I heard myself say I might not be back next year because my knees refuse to hold me up for two hours—and they cried. Then, they stood and applauded for what seemed an eternity—and I cried."

It would be my first flight since March of last year. I got to the airport earlier than usual, not knowing what I might encounter. And, just as my Uber pulled up to the curb, I thought maybe after forty-seven years of educating salon professionals, I might be on my way to my last beauty show. The years and the audiences have been kind, but I have a nagging intuition that it is time to step aside and let the young ones take over.
The flight from Tucson to Vegas was quick and uneventful. The partially open and socially distanced airports were packed with excited travelers making their first long-awaited trip. As we floated over the fantastic view of the Las Vegas strip, I spotted the hotel and convention center where the International Beauty Show would take place. I’ve made this trip, taken the same route to the same hotel dozens of times, and yet, today, with my post-Covid eyes, it felt new. I sensed the person that went into Covid is not the same person that came out. After carefully monitoring anything we breathe and touch, we now display a heightened sense of awareness of crowds, closeness, and contact with the world around us—and Vegas is a crowded place. I reminded myself I had my two vaccinations.
Maybe it was because I checked in late, but my room at the hotel was an outrageous two-bedroom, two-bathroom, corner room with two king-size TVs and two walk-in closets. I chose the bedroom with the photo of Elvis on the wall facing the bed and the Marilyn Monroe on a pillow above the headboard. So when it came time for me to close my eyes, it did feel a bit spooky.
The next day, laptop tucked under my arm, I made my way to the convention center wearing my black and best attitude. I received a text from IBS regarding my Covid status—everyone got one with the usual questions: do you feel ill, cough, etc. I replied no and received a PASS code which I showed and got my entry badge. Registration was touchless through a QR code and went quickly. I noticed crowds a bit thinner, so I checked the IBS app for my class registrations, and the class was full. So all was well, and I quickened my step.

My class dealt with keeping more of the money you make. Every socially distanced chair in the room had a warm body in it. The screen flashed a slide that read, MONEY= HAPPINESS, and we kicked off with a Q&A on the topic. The class unanimously said money isn’t happiness, to which I added, but the lack of it is unhappiness. We analyzed that our money habits come from multiple messages, including growing up, our peers, and the debt we incur from government loans to attend beauty school. We spent time getting to know apps to download on your phone that makes it easier to save and manage your money. Finally, we forgave ourselves for bad habits and moved onto solutions like knowing where our money goes, creating a simple budget, setting up an automatic withdrawal from checking to savings.
Audiences are a generous bunch. Every audience wants a speaker to succeed. Just like when you go to a movie and hope it’s terrific? Audiences also walk in hopeful and give you an initial break. Those first few minutes are critical, and If you deliver, they are yours forever. Audiences sense sincerity. There is a turning point in a presentation when you earn the audience’s trust. They believe you. This weekend in Vegas, when I got to that moment and earned the participant’s trust, I experienced something unforgettable.
I realized my topic, money management, was simply a vehicle to show our respect for each other. I was really there to love each salon professional unconditionally, and they were there to love me back. To openly acknowledge tireless hours of convincing people they are beautiful and worthy and create a safe space where we could linger as fellow professionals without asking anything from each other. The air appeared lighter, and time seemed to stand still for just this moment, and then came a few seconds of absolute stillness. I heard myself say I might not be back next year because my knees refuse to hold me up for two hours—and they cried. Then, they stood and applauded for what seemed an eternity—and I cried. I will never forget the moment when the universe revealed to me my true purpose. Can you hear me now, Carlos?
As my plane took off the next day, it circled the Vegas strip one last time, and somehow, I knew it was all over. But, endings always usher in new beginnings. I recalled saying to myself many years ago, “A dream written down is a goal, a goal broken down into steps becomes a plan, and a plan backed by action becomes your reality.”
So, I close my eyes to old endings and open my heart to new beginnings.
Carlos Valenzuela is a raconteur, success coach, ex-salon & beauty school owner. Author of The Thrifty Cosmetologist, money smarts for salon pros, and the award-winning novella, Letters to Young Carlos, about a gay boy growing up along the US/Mexico border in the 1960s. Visit him at carlos-valenzuela.com

MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.

"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic

Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.

Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.

Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.

From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.

A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.

From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.

This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.

Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Sponsored by Great Clips

Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.

These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.

Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.

Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.

In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.

Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.

Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
Sponsored by Ulta Beauty