
GET THE LOOK: Green Eyes for Springtime
In the spirit of springtime and St. Patrick’s Day, NovaLash created this green, whimsical makeup look.
Sponsored by NovaLash

In the spirit of springtime and St. Patrick’s Day, NovaLash created this green, whimsical makeup look.
Sponsored by NovaLash

Eyelash extensions aren't just for the ladies! Here are some tips and techniques on how you can introduce this service to your guys.
Sponsored by NovaLash

With these 10 business-building tips you can make your service stand out to ensure you have a new client in your book.
Sponsored by NovaLash

Do all beauty trends follow each other? As we start to see a softer, more natural trend in hair and hair color will this also be reflected in eyelash extensions and lash designs?

Tonje Fjeldberg Elshaug of Alfaz del Pi, Spain was named 2018 Lash Artist of the Year, the second year in a row a global lash artist has taken home the top prize.

Meet the miniMr. by NovaLash! This tool for lash artists dispenses the precise amount of distilled water to accelerate the curing process of the Platinum Bond adhesive.

2018 marks the 7th annual LASHoff Awards, which will be held February 9 in Houston. The event and competition celebrates top Lash Stylists and Salons from around the world to further develop their business. The highlight? The winners of Lash Artist of the Year and Fan’s Choice of the Year will be announced.

Bianca Martinez, NovaLash Brand Ambassador and influencer, loves the concept of saving time while being more efficient when applying eyelash extensions on her clients. Learn her secrets to success!
Sponsored by NovaLash

The LASHcloud by NovaLash suspends lashes and delicate skin around the eye in mid-air while you sleep. The crescent-shaped pillowette prevents the tangling and twisting of lash extensions caused by pillow friction, leaving you with longer-lasting, more beautiful lashes.
Sponsored by NovaLash

The votes are in but these LASHoff Awards finalists will have to wait until February 9th to see who wins. These lash artists have already made the ranking of Brand Ambassadors for NovaLash in 2018.
Sponsored by NovaLash

NovaLash announces its new lash squad for the Year! Some familiar faces along with many new ones, these NovaLash artists are the crème de la crème. Each fall NovaLash searches world-wide to assemble the best group of lash artists and develop their careers.
Sponsored by NovaLash

When wearing NovaLash extensions, only Platinum Bond adhesive will break the bond between the natural lash and the lash extension. Learn more about this product's features and benefits.
Sponsored by NovaLash

The NovaLash fLASHlight creates picture-perfect lighting for lash stylists, makeup artists and beauty pros who need to show their work–and themselves–in the best light.

Enter to be the first Ultimate Fan Judge in NovaLash's 7th annual LASHoff 2018.
Sponsored by NovaLash

After much anticipation, the finalists for NovaLash’s LASHoff contest have been announced! See the finalists and vote for your favorite.
Sponsored by NovaLash

NovaLash's Sarah Anne, a certified lash artist, offers advice on how to take the best eye lash photos you can to get the most engagement on social media.
Sponsored by NovaLash

That little crisscross of lines has become a powerful way to introduce subjects, themes, and even social causes. In the beauty world, the hashtag helps us find each other.