This year Keratin Complex is launching “Day of Indulgence,” an in-salon initiative designed to help stylists celebrate their loyal clients by offering one-of-a-kind Keratin Complex services.In participating salons, consumers will be ...
The brainchild of 4Beauty International, fobi is a new haircare and fast service smoothing treatment (no flat irons needed) that launched November 1, 2014 in the U.S. According to 4Beauty International's press release, ...
In the heat and humidity of summer, celebrate smooth with a new addition to the national calendar of commemorative days--August 21st has been declared 'National Brazilian Blowout Day".
Nestled in downtown Barrington, Illinois at The Main Event Salon, is where I met Cezanne Master Stylist and Executive Educator Alex De Rango, who transformed my hair with the new Cezanne Perfect Finish Keratin Smoothing Treatment. The treatment is an exciting, new next-generation formaldehyde-free smoothing treatment that offers smoothing ability, without the use of harmful chemicals that could be a health concern for stylists and clients.
Nearly 300 hairdressers sent in examples of their best smoothing work for the chance to win an entire Brazilian Blowout Starter Kit. Kyle Tuttle of Repose Salon in Arizona was chosen as having the smoothest moves.
Combining the beauty benefits of natural agave nectar with their proprietary technology, Bio Ionic introduces Agave Healing Vapor Iron to smooth and infuse in a quick pass of the iron.