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I recently had the chance to lunch with KPSS President and CEO Mario Argenti, who oversees North American operations for Goldwell and KMS. Argenti spoke enthusiastically about how their brands, educators and networks of salons are helping stack the deck to help stylists and colorists succeed in spite of the economy.
While the mainstream press is busy proclaiming the professional hair color business is going down, down, down, many salons are actually seeing gains, even in the current economy. Why? Because they’re offering innovative services and enticing their clients with smart promotions and business-building strategies. What’s more, many of their ideas are simple and straightforward. The lesson is clear—all it takes is a consistent focus on your color business to keep it going strong!
