Ulta Beauty Takes a Thoughtful, Phased Approach to Reopening

It’s one thing to reopen a single salon or suite during the COVID-19 crisis but try preparing to reopen hundreds, spread across the country. We interviewed Nick Stenson, SVP, Services and Trend at Ulta Beauty, to ask how its done and what it looks like.

Here's What Sonya Dove Has Learned in Lockdown

After experiencing the forced slow down caused by COVID-19, Sonya Dove has found many things to like about this "new normal," including the time she has spent connecting to the people she cares about.

LISTEN to "Stylists and COVID-19: How to Keep Informed, Focused, & Moving Forward"

An on-demand webinar featuring panelists ranging from legal experts, advocating for the salon industry in Washington, to a world-renowned salon coach who will help stylists prepare for an uncertain future.

Ulta Beauty: Education That Soars

Ulta Beauty has mapped out a clear career path for stylists in their salons, and the stops along the way include dedicated time (paid for!) spent on education at all levels.

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Sky is the Limit: Ulta Beauty Collection

A first-ever collaboration between the Ulta Beauty Pro Team and the Ulta Beauty Design Team showcasing the power of mentorship.

Expert Advice: How to Work with Every Curl Type

“At Ulta, texture isn’t just taught, but it’s also a priority,” Ulta Beauty Pro Team member Pekela Riley says. Here, she shares insights into the different curl types and how to work with each.

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How to Curl Hair with a Flat Iron

Whether you're a master of this technique or have been trying to figure it out for years, these tips and tricks from Ulta Beauty Design Team member Beto Sanchez will inspire you to pick up a flat iron for your next wavy style.

How-To: Dimensional Brunette with Extensions

Ulta Beauty Design Team member Cristina Rodriguez shares her color formula (plus her two secret tips for clip-in extensions) in this video tutorial.

MAKEOVER: From Blonde To Pink (Consultation Is Key)

This guest initially came in wanting a consultation as she was interested in pastel hair, but unsure of exactly what she wanted. After a deep conversation, both client and colorist agreed on a gorgeous pink.