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Career|Articles|Sep 10, 2012

Hola, Have We Met?

Socially, you can wait for someone to drop el nombre of the persona who just effusively gave you an abrazo and wet kissed both your cheeks, but in business, it can cost you dinero. Commit to remembering nombres.

In The Know|News|Jun 11, 2012

The Basics of Twitter

To effectively utilize Twitter for your salon, much like any other social media platform, it’s all about strategy. If and when done properly, there are many opportunities to outreach to both industry influencers, bloggers, media and your customers via Twitter. At Evoke Brands, we utilize Twitter as a PR tool – something we call ‘Social Media PR.’ It’s a new way of connecting with influencers and both introducing our company and clients – as well as joining important conversations in a social, instant way. We look at it as a conversation resource in a way that other social media, even the almighty Facebook, can't.

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Galleries|Articles|Apr 23, 2012

Blaze, Grace, Celeste, Roxy: Wella Trend Vision's Leading Ladies

To get a better understanding of Wella Professionals' trends, and to help you learn how to compete, I attended The Trend Vision Experience, a seminar held at P&G Salon Professional’s The Studio in Woodland Hills, California, where I got up close and personal with Blaze, Grace, Celeste and Roxy. Seminar leader and educator Victoria Thurman Hall and Rochelle Evans carefully dissected each look—what her personality is, her fashion and accessories, her cosmetic palette and, of course, her hair. So, who are these leading ladies begging to be interpreted? Let's take a look.

In The Know|News|Mar 20, 2012

Using Pinterest for Your Salon

Pinterest, the scrapbooking site that’s suddenly everywhere you turn, is like a gift from social media heaven for the style-conscious, visually driven consumers. It’s a perfect medium for your salon because the average user is all about fashion, beauty, accessories, hair and all things chic.

In The Know|News|Feb 10, 2012

It Factor Quick Blowdry Shampoo and Conditioner

Developed by beauty executive Mark Stiller, It Factor Quick Blowdry Shampoo and Conditioner contains a proprietary VaporBoost System said to reduce blow-drying time by 50 percent. As described, the VaporBoost System speeds up the natural process of evaporation by reducing the bond between water and the hair shaft. When heat is applied, the water releases from the hair more easily and turns to water vapor more quickly, reducing blow-drying time.

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