Class in Session: Goldwell's New Color System Plays Well with Others

Colorists can grab their paint cans and create a beautiful masterpiece, thanks to Goldwell’s new Elumen Play and Elumen Care Collection.

Shine Bright: These Products Give Hair Serious Sparkle

The holidays are all about that extra sparkle. Give your guests a glow with these bestselling products.

Global Beauty: Goldwell Color Zoom's U.S. Competitors

Goldwell Color Zoom’s 2019 Collection is reimagined by three artists who competed live in Vienna, Austria. Remix is all about pops of color, graphic detailing, throwback fashions and reinvented classics with a punk influence.

Intense Blue Moon Hair Color Using Goldwell Elumen

Beautiful blue moon-inspired color technique using Goldwell Elumen permanent hair color.

Kao's Commitment to Sustainability

Learn how Kao, parent company of Goldwell, KMS, Oribe and Varis, is continuing its focus on environmental sustainability and how salons can take immediate action.

10 Tips to Win Just About Any Beauty Competition

Maggie Mulhern has judged hundreds (perhaps thousands!) of competitions during her career as MODERN's Beauty and Fashion Director. Here she shares her top ten tips on how to win.

Balayage and Babylights for a Low Maintenance Blonde

This client with previous color, thick hair and gray throughout was looking for a low maintenance blonde finish. Get the details for the makeover using balayage, babylights and a tasteful formulation.

Makeover: Box Dyed and Brassy To Bright Blonde

Get the details for this dramatic makeover from boxed dyed and brassy to bright, cool blonde.

Peach and Lavender Color Melt Using Goldwell Pure Pigments

Holly DeCastri creates a pastel peach and lavender color melt using Goldwell's Pure Pigments color additive for max shine and color hold.