Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
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Global Beauty: Goldwell Color Zoom's U.S. Competitors
Goldwell Color Zoom’s 2019 Collection is reimagined by three artists who competed live in Vienna, Austria. Remix is all about pops of color, graphic detailing, throwback fashions and reinvented classics with a punk influence.
October 9, 2019
Alicia Perez
The Hair Company
Nashua, New Hampshire
Alicia Perez had a hard time finding a model in her New Hampshire town. She finally found someone by reaching out to a friend in cosmetology school. “I ended up with such an amazing model,” Perez says. “If you want to do something for a competition, or for an avant gard collection like this and not having a model is what’s stopping you, put in a word at a beauty school and you’ll hopefully get a decent model—and a decent model equals a decent photoshoot!”
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Thousands of hairdressers from around the globe recently joined Goldwell in Vienna, Austria, for its annual Global Zoom world artistic event. The experience was packed with inspiring education, artistic presentations, the debut of Intrepid, Goldwell’s Couture Collection 2020 and, of course, the Color Zoom competition finale.
91 finalists participating in three categories—Partner, Creative and New Talent—recreated their photo submission that landed them in the finals, demonstrating their creativity and interpretation of the Remix Color Zoom Collection.
Within this group of top talent encompassing 38 countries were three artists from the U.S.—Creative Colorist: Sarajane Maples of Studio Sage in Jacksonville Beach, FL; New Talent, Alicia Perez of The Hair Company in Nashua, NH; and Partner: Kylie Bussing of The Hair Company in Nashua, NH.
Here, we share their photo finishes that brought them to Austria.
During the live gala and award presentations, John Moroney, Vice President Global Creative & Communication Kao Salon Division, shared that the annual event will be reimagined as the Kao Salon Global Experience, with a new challenge and a new Couture Collection, presented live in Amsterdam Fall 2020.
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