Simple Toning For a Dramatic Difference

Get the details for this makeover, and the power of proper toning.

Why You Should Enter a Competition (and How to Win!)

Lindsey Olson tells WHY you should enter every competition and shares her tips on how to win.

Lindsey Olson and Shelley Gregory Chat About Social Media

Shelley Gregory and Lindsey Olson chat about social media and entering competitions.

How to Get Movement in the Hair at a Photo Shoot

Lindsey Olson demos how to get beautiful movement in the hair when on set at a photo shoot.

COLOR CORRECTION: Lots Of Teased Foils For Perfect Melt

This client started brassy and ended classy!  In this how-to, learn how @maxgourgues takes this client with faded, brassy hair color and brightened and lightened it into a beautiful blonde melt.

L’Oréal Professionnel Inforcer Brush Proof

L’Oréal Professionnel Inforcer Brush Proof is part of the new complete hair care collection Inforcer, comprised of at-home products that strengthen hair, warding off damage. Inforcer Brush Proof specifically promotes a damage-free brushing, while preventing breakage and promoting guilt-free styling.

3 Ways to Boost Client Loyalty

Whether you rent a chair, work on commission or own your own salon, you know that client loyalty is crucial to a successful career. Building that kind of trust with a client isn’t merely based on your killer balayage or long bob technique. The real secret to client loyalty is through the emotional journey and three specific touchpoints that your clients should experience each and every time he or she comes to the salon.

HOW-TO: Sunkissed Lightening Look From L'Oréal Professionnel

Give your clients sunkissed summer hair without using lightener. Blond Studio’s SunKissed Lightening Oil by L'Oréal Professionnel gives your client that naturally highlighted blonde glow as if she’s been at the beach all summer!

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HOW-TO: Multi-Dimensional Balayage for Summer

Add a little depth and dimension to your client's traditional balayage look.

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