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I have class coming up in just about a month at the brand new Goldwell KMS California Academy in NYC and later this year at the Santa Monica Academy called The Digital Director 101 and 102. What I love about this class is, NOW is the time for ...
He is the co-owner of Paul Mitchell which means Angus Mitchell, son of co-founder Paul Mitchell and Artistic Director of the Paul Mitchell Schools, is a road warrior with a colorful life and a story that stylists are eager to follow. He ...
Whether you’re a small company who has been in operation for over 20 years (like us) or a new corporate powerhouse, the same holds true: It is very easy to get set in your ways and become comfortable with your preferred methods of doing ...
Things have changed in the social sphere, and I’ll give you just one “who’s done it” guess! That’s right folks, Facebook has changed its algorithm (the equation that decides what fans will see your Facebook posts) - ...
Social media for the salon, this isn’t your teenager’s social status friends; it’s not as easy as it looks. So, what does it take to be a social media community manager for a salon? With a mouthful of job responsibilities, it ...
Staying on edge is key to running a successful business whether it’s product, service or social. It’s time to up your ante on Instagram, and we’ve got five cool tricks to show you how.
Last up on our Social Media Sizing Guide, Pinterest. Your salon is every guest’s go-to guide for beauty. Pinterest should be an extension of the assistance and inspiration you give to every guest. A place to showcase guest transformations, depict visions of upcoming hair trends, and how-to articles for all the latest styles. As a professional it’s important that your brand and your image portrays your exceptional level of service and skill. Optimizing your visual portfolio will help you portray that professionalism and make your pins stand out.
From street style to front row, we had a new favorite guest this year at NYFW! Hyperlapse, the latest app release from Instagram, was all the rage this season at New York Fashion Week and it is not hard to believe. Hyperlapse allows even the most amateur videographer to produce one of these cinematic clips. The user-friendly app available on iPhone and iPad easily records and converts your video to a time-lapse effect that is ‘Insta’ ready to post. We’re positive even the very novice among us can create the most flawless video.
While sizing matters across all platforms, YouTube really is the visual king in the social world. Make sure you aren’t missing the mark when it comes to putting out the ‘crème de la crème’ of content.
Award Winning Agency Founder, Kelly Ehlers, to Lead Social Media Training For Stylists and Salon Owners in New York and Los Angeles
It is amazing to me how many people "Share" not just my photos but those of others in this rush to fill your pages with constant content. Willy nilly.
IN THE SALON INDUSTRY, there are two types of people— those who say they can do textured hair and the select group of stylists that specialize in texture hair. Cesar Ramirez, the newest Mizani celebrity stylist and our cover artist, is definitely a member of the latter.
Optimizing your photos to the correct size for each platform gives your brand a professional appearance and makes your images more visually appealing to the ‘double tappers’ of the world.
Paul Mitchell has launched a philanthropic social media campaign with the hashtag #GivingIsMyStyle. The initiative serves as a platform to introduce an updated brand website, focused on "feeling beautiful and living beautifully."
Our quick-take Facebook infographic will walk you through Facebook’s dimension guidelines needed to ensure you’re up-to-date and formatting correctly.
Marcus Williams, the Owner and Lead Stylist of Styles Inspired by MARC in Philadelphia, PA loves barbering and celebrates and shares his craft on social media. Here is how he achieved this slick style.
We’ve always nourished our relationships at holiday time. The difference today is that you and your salon may have hundreds, or even thousands, of relationships to attend to—they’re just called “followers,” and it’s all about their needs.
