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At its 2026 National Huddle, the brand unveiled its “Fans First” commitment, an energized focus on making every visit more engaging, personalized, and relaxing.
This collaboration marks a significant step forward in streamlining operations for salons and independent beauty professionals, bringing together customer service with thoughtful intelligence.
For years, press-on nails have been treated as the alternative to professional services. But the category has evolved and so has the client.
Artist Collective members Danielle Keasling and Michelle O'Connor will serve as Artistic Leads to guide and align the creative vision of the Collective for key Ulta Beauty platforms and projects across the professional beauty industry.
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
Attendees called the 103rd edition of ABS “the Coachella of the Beauty Industry” as 20,000+ Beauty Professionals gathered for education, connection, and inspiration.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
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America's Beauty Show proudly announces the winners of the 2026 Global Image Awards (GIA), honoring exceptional artistry, creativity, and innovation across the professional beauty industry.
From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.
A multi-city tour from DermapenWorld spotlighted the growing convergence of hair, skin, and medical aesthetics and what it means for salon professionals.
