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MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.
Shelley Gregory has been having success with going live on her various platforms, as well as adding video posts to her Instagram page. In this video, Gregory shares her tips on lighting, background, angles, music and more.
A Facebook post graphically showing hairdresser pain goes viral, but can you believe everything you see?
Get the MIA app that color connoisseur Sue Pemberton used in her Facebook Live for free today!
Sponsored by Suretint
When it comes to building a personal brand, a careful balance of classic skills and new platforms are the keys to your success. In the branding world, some efforts go as far today as when your grandparents were networking and building brands and businesses. Arguably, the heavy saturation of social media, cell phones and email is making the desire for face-to-face interactions and physical—not digital—information even more valued now than in recent years.
Last week’s Healthy Hairdresser report on leg veins resonated with MODERN SALON’s Facebook fans. It seems that a lot of you are suffering with varicose and spider veins. “Big and ugly” was how one hairdresser commenting ...
100 million.That’s how many hours of video Facebook users watch every day! Video is huge for the social media giant, and one of the platform’s most recent updates only confirms that fact. (Side note: if you’re not already ...
For a word only added to the dictionary in May 2014, the hashtag has really blown up.Definition in Merriam-Webster dictionary: “A word or phrase preceded by the symbol # that classifies or categorizes the accompanying text (such as a ...
Think of your social media channels—Facebook, Twitter and Instagram as your first interview. This doesn’t mean shut everything down, but make sure the content you are displaying shows off your talents, personality ...
I have class coming up in just about a month at the brand new Goldwell KMS California Academy in NYC and later this year at the Santa Monica Academy called The Digital Director 101 and 102. What I love about this class is, NOW is the time for ...
Our quick-take Facebook infographic will walk you through Facebook’s dimension guidelines needed to ensure you’re up-to-date and formatting correctly.
We’ve always nourished our relationships at holiday time. The difference today is that you and your salon may have hundreds, or even thousands, of relationships to attend to—they’re just called “followers,” and it’s all about their needs.
Ladies and gentlemen, the moment we have all been waiting for – Facebook has launched a SAVE feature!
Here are ten tips to help your salon create more engaging Facebook posts. You better listen up, this is like the figurative Holy Grail of social media marketing advice to master the head honcho of the web.
It’s all about user experience – giving users exactly what they want, when they want it. As an advertiser, it’s our job to do the same! With this new feature hitting an even more exact target, it’s up to us to be as specific as possible in creating ads that are relevant and interesting to that precise audience.
You’ve heard me say it before, and I’ll say it again… from Mom and Pop shops to Fortune 500 companies – your business NEEDS to be on Facebook. The mac-daddy of social media has been rolling out some major changes and if you’re a salon with multiple locations, you’re going to want to pay attention to the latest!
Facebook is at it again! They unveiled a new layout for pages that are not only newer, but also streamlined.
