Interest in scalp care continues to accelerate. According to Spate data, #scalpcare content on TikTok has increased more than 149% month over month, as consumers look for products that support scalp balance and healthy hair growth.
Professional haircare brand Keune partnered with Paloma Wool as the official hair sponsor for the brand’s highly anticipated show during Paris Fashion Week.
Keune’s 2019 Live Your Divinity collection represents versatility, with each shade modeled by a duo with a different ethnicity, showing how the same color creates unique results on different women.