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In The Know|Articles|Apr 23, 2025

Marketing Your Salon Effectively

This salon marketing guide breaks down exactly how to get found online, fill your calendar, and keep clients coming back. From social posts to text campaigns, it's your cheat sheet for marketing that actually works.

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In The Know|News|Apr 8, 2022

How Gender Neutrality Can Help Your Business

In recent years, a new culture of beauty has bloomed, and it’s grown into a rich garden of diversity & inclusivity. The beauty industry is saying goodbye to the Eurocentric standard of beauty—tall, young, thin, blonde, and blue eyed—and hello to present-day values of inclusion. Along with this shift is the rise of genderless fashion, and hair stylists are helping to shape this new narrative.

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