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Wella hosted a three-day gathering in Malta and MODERN was onsite. Here is a visual and verbal snapshot of Wella’s ongoing commitment to the professional beauty industry through some personalities, perspectives, and quick takes.
Sonya Dove, one of the most-awarded hairdressers in professional beauty, and Wella Professional's Global Creative Ambassador for over 35 years, has influenced the careers of thousands of salon professionals, sharing her acquired knowledge of of color and style via a warm and generous teaching style.
Get the scoop on how Wella Professionals artist Anthony Turner styled the models for Victoria Beckham's show at Paris Fashion Week A/W 2025.
We have profiled and featured her work, often, on our platforms. As we close out Hispanic Heritage Month, Patricia Nikole talks about her pride in her culture and its artistry.
Every year, we set the stage for an annual jam session of color masterwork with our Colorfest. This brilliant showcase gives top-billing to both vibrant hues and subtle shades, while sharing formulas and steps to get-the-look.
Wella Professionals has announced Daniel Mora Ayala (@danielmbeauty) as the company's newest global brand ambassador. He is renowned for his skills in creating dimensional blonde and brunette hairstyles.
Wella Company announced a partnership with the Musée des Arts Décoratifs in Paris to bring the exhibition ‘Des Cheveux et des Poils’ (Hair & Hairs) to the public April 5-September 17, 2023.
Wella Signature Artist and Educator Jessica Stranieri is a master at creating dimension on all hair colors and types--especially dark hair. See how she achieves these rich fall looks.
Sponsored by Wella
Wella Professionals hosted area stylists on Monday, October 17 at Vibiana, a beautifully-restored church and event space in Downtown Los Angeles.
Get some quick tips on creating dimension with several different techniques from Wella Educator Tommy Gentile.
Sponsored by Wella
Wella Signature Artist Jennifer Ng has the perfect tips to help you give your clients the shining color they desire using Wella's Shinefinity Glazes.
Sponsored by Wella
Education is everything! See what advice Wella Educator Erik Thrane has to offer on color corrections, lifting with color, and always continuing to learn.
Sponsored by Wella
Stylist Lorenzo Martin utilized Wella Professionals products, ghd tools and Great Lengths extensions to achieve her show-stopping mane.
The top four hairstylists from among 350 submissions were honored Monday night, July 5, during the awards celebrating diversity and inclusion in the beauty industry
As salons look toward a beautifully busy summer, beauty pros have a whole new world of education options to experience, and WellaEd is leading the way.
Sponsored by Wella
There’s no better feeling than bringing life back into long, grown out hair. Colorado-based stylist Amy Baugh recently transformed a client who had her first appointment after almost a year without any color service - and you just have to see this high contrast ribbon foilyage for yourself.
Dark brown is one shade that will never go out of style. Here, Los Angeles stylist Justin Toves-Vincilione shares the steps for a bold, luscious hue that will be your favorite new look.
