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In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Wella hosted a three-day gathering in Malta and MODERN was onsite. Here is a visual and verbal snapshot of Wella’s ongoing commitment to the professional beauty industry through some personalities, perspectives, and quick takes.
Sonya Dove, one of the most-awarded hairdressers in professional beauty, and Wella Professional's Global Creative Ambassador for over 35 years, has influenced the careers of thousands of salon professionals, sharing her acquired knowledge of of color and style via a warm and generous teaching style.
Get the scoop on how Wella Professionals artist Anthony Turner styled the models for Victoria Beckham's show at Paris Fashion Week A/W 2025.
We have profiled and featured her work, often, on our platforms. As we close out Hispanic Heritage Month, Patricia Nikole talks about her pride in her culture and its artistry.
Wella Professionals has announced Daniel Mora Ayala (@danielmbeauty) as the company's newest global brand ambassador. He is renowned for his skills in creating dimensional blonde and brunette hairstyles.
Wella Company announced a partnership with the Musée des Arts Décoratifs in Paris to bring the exhibition ‘Des Cheveux et des Poils’ (Hair & Hairs) to the public April 5-September 17, 2023.
Wella Signature Artist and Educator Jessica Stranieri is a master at creating dimension on all hair colors and types--especially dark hair. See how she achieves these rich fall looks.
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Wella Professionals hosted area stylists on Monday, October 17 at Vibiana, a beautifully-restored church and event space in Downtown Los Angeles.
Get some quick tips on creating dimension with several different techniques from Wella Educator Tommy Gentile.
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