A New Square Survey Finds 1 in 3 Consumers are in an Open Relationship with Their Hair Stylist
Clients want access to easy and seamless booking, a key decision factor for both trying another provider and remaining loyal.
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SEARCHMENUSEARCHClients want access to easy and seamless booking, a key decision factor for both trying another provider and remaining loyal.
In Day 2 of the 2024 SALON TODAY 200, we celebrate the honorees in the category of Client Retention and Referral, including Rachel and Jason Gribbin, owners of Define Hair & Skin in Ellicott City, Maryland. These owners know a salon's ability to attract new guests fuels its growth, and its ability to get those clients to return again and again dictates its overall success.
It’s easy to forget that the real reason a client is in your chair is to get their hair, nails, or skin done. There are three items I would never share with someone I see every six weeks for a paid service—no matter how cool they are.
Beyond the physical and emotional impact of cancer, victims also suffer financial hardship. A new digital guide from CouponChief helps patients break down the costs of cancer, points them to helpful resources and offers money-saving strategies. Share this free resources with guests who share their cancer journey with you and your team.
These talking points from Sola Salon Studios have been prepared for their thousands of suite stylists to easily relay information to their clients. During these unprecedented times, many will be helpful for anyone struggling to find the right words or phrasing or next step forward.
This advice comes from a blonding specialist we have followed for years. After having to rebuild her clientele several times, she has learned the best ways to create a career and clientele that feels right for her.
Watching your client go from hair cuts perched on a parent’s knee to seeing them off to college can be rewarding and heartwarming. But it also takes a whole lot of patience when working with children—and knowing the number-one rule.
How many “chances” should you give yourself to please a client?
At the Julius Michael Scarsdale Hair salon in Scarsdale, NY co-owners Julius Michael and Monica Wald never single anyone out for special treatment. As far as they’re concerned, every client is entitled to a celebrity-worthy experience! Here’s how they make each customer feel like a star!
Sponsored by L'Oréal Professionnel
The owners at Ochoa Salon & Spa believe in the power of loyalty and they never veer from this core ethos. Here are 6 ways they foster a creative team, one that thrives on the power of relationships and grows into a multi-generational success story.
Sponsored by L'Oréal Professionnel
In honor of National Men's Grooming Day, 18.21 Man Made Grooming offers their top tips to build loyalty, increase referrals, and give male clients the complete grooming experience.
Whether you rent a chair, work on commission or own your own salon, you know that client loyalty is crucial to a successful career. Building that kind of trust with a client isn’t merely based on your killer balayage or long bob technique. The real secret to client loyalty is through the emotional journey and three specific touchpoints that your clients should experience each and every time he or she comes to the salon.
Irvin Krauledis of Cinderella Hair Extensions explains why offering extensions services is essential to success. She Hair by So.Cap. USA's Bernard Ory breaks down the ways that you can ensure it's a great experience.
Are you looking for ways to build your business and create loyalty for years to come? Do you need something to keep them interested while maintaining an excellent working relationship? How do you keep clients from browsing other salons? MODERN ...