
OLAPLEX Dupes the Dupers on TikTok with New Product Launch
OLAPLEX dupes itself with OLADUPÉ, which was revealed as its No. 3 Hair Perfector.
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OLAPLEX dupes itself with OLADUPÉ, which was revealed as its No. 3 Hair Perfector.









Mist and Rinse Out with Redken’s New Acidic Bonding Concentrate Lightweight Liquid Conditioner
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Urban Alchemy introduces a line of customizable professional hair care for the U.S. market, with salon and consumer focused strategy.
IGK's new shampoo and conditioner duo gives hair "extra love" in volume and hydration.
The collection's shampoo, conditioner, and treatment serum work to fortify hair and prevent breakage.
Brand expects to "explode with growth" under new marketing direction.
Four new hair care and styling products focus on getting the job done while being kind to health and the environment.
The brand released three products with Lepore sharing her blonde maintenance secrets.
This indigo blue line is suitable for all types of blonde hair - and it looks so chic in the shower too.
When Erik of Norway co-owner Shani Wiggins first heard her CosmoProf rep say he wanted to introduce the salon to REDAVID Salon Products, an exclusive line that was part of the distributor’s new boutique approach, she was skeptical. Two years and delighted guests and inspired team members later, she’s a REDAVID believer and advocate. She’s happy to share the salon’s success story with peers, and grateful to the REDAVID family for their passion, partnership and ongoing, hands-on support.
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