OLAPLEX, the pioneering bond-building brand, redefines hair health with a new brand identity, groundbreaking innovation in scalp, and a commitment to empowering stylists worldwide.
Redken launches a brand renovation that includes changes to the company's package design and an update to names of its entire line of styling products.
The iconic barbering company is putting creators — from renowned hairstylists to ranchers and groomers, to people cutting hair at home — at the forefront.