Leading up to its 100th anniversary, Andis is reimagining the end-to-end brand experience, reintroducing itself as a lifestyle brand that empowers creativity within. 

The company – a barbering, styling and animal grooming tools brand –  is dedicated to empowering users to create their way and will use unique visual storytelling to highlight those at the center of their business – the creators. Andis believes creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way.

Front and center of the brand’s new positioning and look is the empowered creator. For Andis, creators can be internationally renowned artists perfecting their next viral hair design, ranchers getting ready to show cattle, pet parents touching up their furry friends between grooming appointments, or people cutting hair at home.

“Andis has always been a passionate advocate for the creatives and visionaries in the world, as well as those solving practical challenges with our tools at home,” says Co-CEO Matt Andis. “Now, with our elevated brand experience and striking new look, we are focusing on what matters most to our company – our community of creators.”

To introduce the new brand, Andis has released a manifesto video (see below), a suite of creator-focused imagery, a new logo and a new website in which customers can purchase tools with greater ease and be inspired by dozens of creators featured for their artistic expression in the new Animal or Barber & Stylist Spotlight section.

“Our new brand identity celebrates a new generation of creators,” says Angie Vlasaty Peterson, Andis Company’s Director of Branding. “The stories of customers using our tools to express their creativity has always been our motivation to innovate, and we are excited to showcase their inspiration and passion with our new look. What matters most is the artistic journey our users embark upon with their Andis tools – creating in the manner they prefer – an idea central to our new tagline, “Create Your Way.”

Andis will be bringing to market 3-4 unique tools to celebrate its 100-year anniversary in 2022. These aren’t throwback retro editions, but instead are a celebration of the future, showcasing the brand’s commitment to innovation. All new products will be designed from the ground up and based on direct interactions and feedback from consumers.