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In The Know|Articles|Feb 26, 2026

Here’s How to Make Running Your Salon Feel Less Like Chaos

If your day-to-day feels like a never-ending game of whack-a-mole, you’re not alone. The hair and beauty industry runs on creativity and connection, but behind the scenes, it runs on systems. When you spread those systems across a few different tools (plus a couple of sticky notes and a prayer), even the best-run salons feel like they’re working twice as hard for the same results.

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In The Know|Articles|Apr 23, 2025

Marketing Your Salon Effectively

This salon marketing guide breaks down exactly how to get found online, fill your calendar, and keep clients coming back. From social posts to text campaigns, it's your cheat sheet for marketing that actually works.

Wellness|Articles|May 1, 2024

Unlocking Resilience: Preventing Burnout for You and Your Team

It's common to feel overwhelmed in the pursuit of success, but acknowledging it is only the beginning. Achieving balance becomes imperative as success brings forth busier schedules and increased demands. That is why DaySmart Salon is sharing three essential strategies, from identifying burnout to cultivating a supportive culture relevant to anyone striving to navigate daily challenges easily. Are you ready to uncover more?

2024 SALON TODAY 200: Growth, Part Two

In our final day of the 2024 SALON TODAY 200 Alerts, we meet 50 more honorees in Growth. These owners, including Stacey Holmes and Brandie Lohmann, owners of Steel Blade Men's Salon in Albuquerque, New Mexico, have learned to tap into new products, services and trends to build sales, while maximizing the time and talents of their team members.

2024 SALON TODAY 200: Salon Leadership

In our 8th Day of the 2024 SALON TODAY 200, we meet the honorees who excelled in Salon Leadership, including Luisa G. Garcia of Soleil Salon and Spa in Windham, New Hampshire. These owners know it's a leader's responsibility to develop a vision for the people they guide, then they have to inspire their team to follow that vision.

Career|Articles|Feb 2, 2024

Building a Brand

They had the best reviews, and they accept American Express, which is important to me, because those guests have spending power,” she says. “We have some high-ticket services, including a $2,800 extension service. When clients pay for that with their American Express card, they can gain points and have the flexibility to pay for it in monthly payments.”

Sponsored by Amex

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Career|Articles|Feb 2, 2024

Paving Her Own Way

Dominique DiBenedetto opened Aura Hair Co. in Boynton Beach, Florida, after years of experience in other salon environments. She knew exactly what she didn’t want to do and that her employees would always come first. DiBenedetto is thriving and continues to grow with tech tools, including AI, Vagaro, and access to support from American Express.

Sponsored by Amex

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