Market-leading salon owners, Daniel Mason-Jones and Gayle Fulbright, help you prepare now by sharing their most successful campaigns for attracting prime clients—the ones who will reward your business with their loyalty and higher average tickets. And, some of these marketing strategies are as simple as ‘set it and forget it.’ Sponsored by Phorest Software.
In today’s uncertain economy—where rising costs, industry changes, and shifting client habits can impact a stylist’s income—having a steady, reliable work situation can make all the difference. In this panel discussion, three experienced stylists share how a stable salon environment has given them consistent income, access to benefits like insurance, and peace of mind. Learn practical ways to evaluate your own career options and protect your future in the beauty industry.
While at home during COVID-19 quarantine, how are you spending your time? These artists and industry leaders are offering free resources for your personal and professional growth to stay active and positive.
To help you prepare your strongest technology toolbox, this webinar invited five successful salon owners to share and discuss their favorite tools to grow their businesses in a challenging, ever-changing landscape.
On November 4th at 11:00 AM PT/2:00 PM ET, Salon Today Editor in Chief Stacey Soble will lead a discussion between two industry experts exploring how salon professionals can run a more efficient salon by cutting back on waste, pricing services appropriately, keeping it simple, and making it easy for teams to charge fairly so that businesses turn a consistent and reliable profit.
During this webinar, MODERN SALON Media Publisher Steve Reiss shared recent industry research highlighting what your male clientele wants and how to make them your best clients. Men’s hair icon and founder of The Grooming Collective Kurt Kueffner walks you through the steps to perfecting men’s consultations, ensuring their loyalty.