Marketing Strategies for Attracting Your Dream Clients
Recorded on Dec 3, 2025

As clients continue to stretch the time between appointments in response to economic uncertainty, you might find growing holes in your appointment schedules, especially as we head into the typically slower months following the holiday rush. Market-leading salon owners, Daniel Mason-Jones and Gayle Fulbright, help you prepare now by sharing their most successful campaigns for attracting prime clients—the ones who will reward your business with their loyalty and higher average tickets. And, some of these marketing strategies are as simple as ‘set it and forget it.’ Sponsored by Phorest Software.
Meet the Presenters

Daniel Mason Jones
Owner | Muse Salon and Spa

Gayle Fulbright
Owner | Headlines The Salon

Siobhan McCaffrey
Partner Development Manager, North America Phorest

Stacey Soble
Director of Brand Content Strategy | Salon Today

