Great Clips, the official hair salon of the NHL, launched the Show Your Flow campaign, which encourages fans to share photos and videos that put a spotlight on their unique and individual Hockey Hair styles.
From April 17 - May 7, fans can share a photo or video of their Hockey Hair on social media* or through www.GreatClips.com/HockeyHair. For three straight weeks, one fan that has submitted content on social media or via the campaign website will be randomly selected each week to receive a $100 USD Great Clips gift card and a $100 USD NHLShop.com gift card (or equivalent value in CAD).
From all the submissions, Great Clips and a panel of judges will select six inaugural members to be enshrined into the company’s virtual Hockey Hair Hall of Fame. The six inductees will receive free haircuts for a year, signed memorabilia from NHL All-Star Jack Hughes, and will be featured on Great Clips social and online channels. The inductee with the highest score by judges will receive a Grand Prize package that includes a trip to Nashville to attend the 2023 NHL Awards. The prize package includes two tickets to the NHL Awards, roundtrip airfare, hotel accommodations, and $300 for food and local transportation.
Great Clips and the judges will score the six members of the Hockey Hair Hall of Fame based on the following criteria:
- Creativity and originality, showing how their Hockey Hair is unique to them, their fandom, and their personality (45%).
- Demonstrating their passion for hockey and Hockey Hair and how that passion enhances their fandom (35%).
- Overall quality and appeal of the content (20%).
Members of the Hockey Hair Hall of Fame voting panel include two-time NHL All-Star and New Jersey Devils Center Jack Hughes, Canadian women's hockey star Sarah Nurse, national talent show finalists and TV stars The Cline Twins, and hockey fan and influencer Jesse Pollock. Great Clips also partnered with popular influencers and professional dancers Cost n’ Mayor to choreograph a routine that flaunts their Hockey Hair and great moves. All influencers received haircuts from Great Clips stylists to get their Hockey Hair flows looking great for the 2023 Stanley Cup Playoffs.
“Since 2019, Great Clips has celebrated the best Hockey Hair flows of NHL players past and present, but we know that great Hockey Hair goes beyond the pros. For the first time, Great Clips wanted to spotlight, memorialize, and reward fans for their unique and individual Hockey Hair flows through the Hockey Hair Hall of Fame. And, fans can visit their local Great Clips salons to achieve the Hockey Hair flows that fits them best.”
— Lisa Hake, vice president of marketing and communications at Great Clips, Inc.
Great Clips will also have TV commercials running throughout the 2023 Stanley Cup Playoffs featuring Jack Hughes and Cale Makar (Colorado Avalanche). Great Clips collaborated with the NHLPA to secure NHL players featured in TV commercials. The brand is also featuring NHL-themed creative within its salons across the U.S. and Canada and in digital ads in a robust NHL media package.
To participate in the Show Your Flow campaign and for tips and tricks to rock great-looking Hockey Hair all season long, visit www.GreatClips.com/HockeyHair.
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