CHI Expands Royal Treatment Lines for Professionals Salons

CHI is expanding its Royal Treatment Professional Range, adding four new lines. In addition to in salon use, the below collections can also be retailed as take-home products to ensure hair’s health between services. The products use the same trio of natural bond builders, moisture, and fatty acids to maintain manageability, softness, strength, and shine.

Color Gloss

This color care system is designed to protect chemically treated hair from the inside out, providing optimal protection and staying power. Formulated without sulfates, it does not strip away color and keeps it fresh by working within the hair structure. It targets and preserves color pigments and extends vibrancy.

• CHI Royal Treatment Color Gloss Protecting Shampoo: $14-$32 This shampoo gently cleanses and provides superior color protection to color-treated hair, preventing damage and fading from UV exposure. It locks in color for the ultimate color dimension to maintain and extend vibrancy for long-lasting shine. It hydrates hair and balances pH to keep hair healthy and soft.
• CHI Royal Treatment Color Gloss Protecting Conditioner: $14-$32 This conditioner provides superior color protection to color-treated hair, preventing damage and fading from UV exposure. It nourishes and replenishes hair with essential moisture and is pH balanced for healthy-looking hair. It enhances and extends color vibrancy and dimension for long-lasting results.

Blonde Enhancing

This color care line is designed for blonde and grey hair to neutralize unwanted brassy, yellow tones. This duo is good for maintaining and refreshing both color-treated hair and natural hair color while also providing optimal color protection. It is formulated without sulfates, does not strip away color and keeps it fresh by working within the hair structure to target and preserve color pigments by extending vibrancy. It helps replenish hair with moisture and balances pH, sealing cuticle to guard against damage and UV exposure. It keeps hair healthy and shiny for long-lasting color.

• CHI Royal Treatment Blonde Enhancing Purple Shampoo: $14-$32 This shampoo cleanses hair and deposits violet pigments to neutralize and eliminate unwanted brassy, yellow tones in blonde and grey hair. It strengthens and hydrates strands from the inside out, helping protect against damage and fading. It maintains and refreshes color, leaving hair cool and bright.
• CHI Royal Treatment Blonde Enhancing Purple Conditioner: $14-$32 This conditioner protects color and deposits violet pigments to neutralize and eliminate unwanted brassy, yellow tones in blonde and grey hair. It strengthens and hydrates strands from the inside out, helping replenish with moisture and protect against damage and fading. It is perfect for maintaining and refreshing hair color, leaving hair cool and bright with added softness and radiant shine.

Scalp Care

This scalp care system is designed to exfoliate, reset, and calm a dry scalp to promote an encouraging environment for fuller, healthy-looking hair. The line exfoliates the scalp to help unclog hair follicles of excess oil and impurities while replenishing it with moisture. The nurturing formula fortifies hair to reduce damage and breakage. It also refreshes and stimulates the skin with a cooling and tingling sensation.

• CHI Royal Treatment Scalp Care Biotin Shampoo: $18-$44 This invigorating shampoo helps to reset and balance scalp wellness by combatting dryness and flaking. Creating the optimal foundation for healthy hair, the gentle formula purifies and exfoliates to calm scalp and balance moisture levels for healthy-looking hair.
• CHI Royal Treatment Scalp Care Biotin Conditioner: $18-$44 Designed to relieve a sensitive scalp, this nourishing conditioner helps to calm a dry, itchy scalp with a cool, refreshing, and tingling sensation. It also helps to detox hair of buildup and oil while replenishing with moisture to strengthen and protect dry, brittle hair.
• CHI Royal Treatment Scalp Care Scalp Spray: $15.50 Great for in-between shampoos, this scalp spray gives moisture and calms to alleviate a dry, itchy scalp and flakes. It also helps to balance and stimulate the scalp to promote healthy looking hair with shine.

Curl Care

Made with natural ingredients, this hair care system is designed for wavy, curly, and coily hair for an enhanced definition of the natural hair pattern. This trio restores hydration and seals in moisture to control frizz and protect against humidity. The line provides easy detangling and slippage for effortless manageability, shaping, and styling. It leaves fragile hair strengthened, healthy, and shiny with natural movement.

• CHI Royal Treatment Curl Care Shampoo: $14-$32 This hydrating shampoo quenches dry, thirsty curls and deeply cleanses away buildup that causes limp hair. Enhancing the natural hair pattern, curls and waves are left defined and smooth for frizz-free curls.
• CHI Royal Treatment Curl Care Conditioner: $14-$32 This nourishing conditioner restores hydration and elasticity to curly and wavy hair. It provides easy detangling and slippage for manageability and frizz-free curls and waves with enhanced definition and shine.
• CHI Royal Treatment Curl Care Leave-In Conditioner: $10 This leave-in provides long-lasting hydration and seals in moisture for curls and waves with enhanced definition and shine. It helps to detangle, condition, and smooth the cuticle to minimize frizz and damage, while offering flexible styling control for soft, bouncy curls.

The product line is available on www.pro.chi.com and at Cosmo Prof Beauty, Armstrong McCall, and coming soon to Modern Beauty Supply and Guay Beauté.