Cosmo Prof, distributor of professional salon products and education, proudly announces its highly anticipated 5th Annual World of Texture virtual event, taking place on February 24, 2025, from 9:00 AM to 5:30 PM CST.

The World of Texture virtual event empowers stylists with the skills to expand their client base, enhance their earning potential, and elevate their presence in the industry. The event will feature expert training from leading brands and educators such as Wella, Schwarzkopf Professional, Olaplex, Matrix, JOICO, Moroccanoil, John Paul Mitchell Systems, DevaCurl, Ouidad, Design Essentials and many more.

Special Guest Highlights

We are honored to feature Nancy Twine, CEO of Briogeo, in a special pre-recorded appearance for this year’s event. Renowned for her inspiring journey from Goldman Sachs executive to becoming the youngest Black woman to launch a product line in Sephora, Twine will share her insights on entrepreneurship, branding, and empowering others to achieve success. Her session will offer invaluable advice for stylists looking to grow their businesses and elevate their careers.

Additionally, Yene Damtew, an educator, salon owner, and personal hairstylist to the Obama family, and Dusty Sclaback, widely known as “The Curly Hair Scientist,” will co-host this year’s event. Together, they will guide participants through an inspiring and educational day, sharing their extensive expertise in hair textures, curl patterns, porosity, and more. 

This year’s event introduces an exciting new feature: an Instagram and TikTok Live session with Damtew and Schlabach on Sunday, February 23, 2024, at 6:00 p.m. CST. Open to everyone and not limited to ticket holders, this session will cover strategies for leveraging digital platforms to expand reach in the textured hair space and act as a resource for stylists the day before the event.

“The World of Texture virtual event is about more than techniques. It’s about building confidence, embracing diversity, and empowering clients to celebrate their natural textures," said April Holt, Group Vice President of Operations at Cosmo Prof. "By equipping stylists with these vital skills, we’re closing a gap in the industry and opening doors for greater success and inclusivity,” 

Event Features:

Attendees will gain access to a robust lineup, including:

• Hidden Gems: Industry leaders, co-hosts, and two standout Hidden Gems from last year take the stage for a 15-minute panel on the power of mentorship. They’ll share real experiences, offer tips on finding the right mentor, and discuss how mentorship has shaped their careers while inspiring the next generation to do the same.

• Hands-On Techniques & Knowledge: Participants will learn cutting-edge methods for cutting, coloring, and styling curls while gaining valuable insights into hair texture, curl patterns, and porosity.

• Expert-Led Education: Explore topics like scalp care, protective styles, and maintaining hair health while avoiding damage.

• Business Growth Tips: Strategies for building a client base, boosting profitability, and positioning yourself as a textured hair specialist.

Continuing Education (CE) Hours and Accessibility

Participants in eligible states can earn CE hours while expanding their professional skill set. All registered
attendees will have access to on-demand content for two weeks following the event, allowing for continued learning and application of new techniques.

Registration Details:

Registration for the World of Texture Virtual Event is now open. Don’t miss the opportunity to advance your career and impact the textured hair space.