L’Oréal USA Professional Products, a world leader in professional haircare, is reinforcing its commitment to the development of the salon industry with the launch of L’Oréal ACCESS, its first global e-learning and networking platform; a game-changing digital hub created by industry professionals for industry professionals.
The rollout of the platform began late 2019 and has increased strong momentum through 2020, with rapid digital adoption due to the Covid-19 global pandemic.
L’Oréal ACCESS has garnered over 200,000 platform users and is growing, as it continues to launch across 68 major markets including United States, Canada, Puerto Rico, United Kingdom, France, Spain, Italy, Germany, Netherlands, Ireland, Russia, Mexico, and Brazil.
DIGITAL HUB FOR SALON PROFESSIONALS
With the increased challenges of Covid-19, new digital infrastructure and online services are more critical than ever. L’Oréal ACCESS features L’Oréal Professional brands’ educational content, localized from all countries, in all languages, allowing salon professionals to access one single hub for any need. Content on the platform ranges from product launches and digital upskilling, to trend discovery, techniques mastery, business management and much more. Trainings are offered in a variety of advanced digital learning channels including tutorials, webinars, and pedagogical e-modules.
L’Oréal ACCESS is also designed to create constant interactions and networking between users. Stylists and salon professionals will be able to comment on or post questions about all content, such as videos and forums, in order to learn and share knowledge, expertise and creativity.
EDUCATION IS KEY
With the importance of today’s health and safety measures, fast progressing products and technologies, quick- changing trends and demanding consumer expectations, permanent education is imperative to ensure all clients leave the salon satisfied after every visit. L’Oréal has placed a strong focus on education since its founding more than 100 years ago, creating the first of its kind hair-coloring school for hairdressers. Now with the launch of L’Oréal ACCESS, L’Oréal is again changing the game, accompanying stylists around the clock, with a myriad of services and information. L’Oréal’s network of 3,800 educators will promote the hub, while continuing to provide in-person trainings.
L’Oréal ACCESS allows open participation to 100% of salon professionals – from stylists and owners of small, local salons to those working in flagship metropolitan salons, all hairdressers can be empowered to evolve their businesses thanks to the unlimited and personalized education and networking opportunities. With the objective of helping to develop the industry and create new global standards in education, L’Oréal ACCESS is available to all estimated seven million hairdressers worldwide, not only to L’Oréal partners.
“Like never before, our industry is adapting to transformational changes. Digital answers the increasing needs of stylists to learn, grow and stay in touch. Our commitment remains to support our dedicated stylists with innovative online tools and upskilling offerings to enhance their craft, while being supported by the best brands and educators in the industry. L’Oreal ACCESS provides endless options for professionals, instant social connections, customized content and virtual learning right at their fingertips…it’s truly a first of its kind,” said David Greenberg, US Group President of L’Oréal USA Professional Products Division.
Salon professionals can register for L’Oréal ACCESS by visiting: lorealaccess.com.
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