Industry News

Halloween How-To: Black Cat Makeup

Elizabeth Jakaitis | October 27, 2014 | 12:16 PM

Didn’t think about a costume until last minute? No problem! Pair this easy kitty-cat inspired makeup with a black dress (or leggings and t-shirt!), tail, ears, and products from beautyADDICTS for a purr-fect last-minute costume!


Step 1: Prep & perfect skin with beautyADDICTS Mineral Sheer Tint Tinted Moisturizer and Double Deception Concealer. Use Double Deception Concealer to highlight the fronts of the face: the center of the forehead, under the eyes, and the center of the chin. Come back in with Glimmer Sheers Highlighter in SEDUCE on the brow bone and tops of cheeks. 


Step 2: Lightly contour cheekbones with beautyADDICTS Hydra Sunrays Bronzer instead of blush.


Step 3: With beautyADDICTS Effortless Eyes Eyeliner in SEDUCE, gently trace eyebrows and dot “whisker” marks across the apples of cheeks. Continue to fill in the tip of nose and top lip with SEDUCE eyeliner. In short strokes, draw a line to connect the bottom of nose with top lip.


Step 4: Finish the look with a coat of beautyADDICTS showOFF Mascara to get dramatic lashes without the hassle of falsies.


Tip: Carefully go over SEDUCE eyeliner with matte, black eyeshadow to ensure your look lasts through the entire night!


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Minerva Beauty Names Winner in Salon Makeover Contest

Alison Alhamed | October 16, 2017

For some salon owners, the idea of a salon renovation is overwhelming, or there isn’t budget, or other things have taken priority. So Minerva Beauty launched the MODERN SALON Makeover Contest by Minerva Beauty, which grants one lucky winner the opportunity to see their salon get a total facelift. That means all new furniture from Minerva Beauty in partnership with Quest Resources. After combing through all of the amazing entries, the judges have spoken!

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