America's Beauty Show

TIGI Takes On Festival Hair, From Woodstock to Coachella, at the Beauty Changes Lives Experience

Anne Moratto | March 11, 2019 | 9:17 AM
Philip Downing @philipdowning7
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Jerrette Baker @jerrettebaker
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Team TIGI will illuminate the intersection of music festivals, hair, makeup and fashion during the 7th annual Beauty Changes Lives Experience, Sunday, March 31, at the Geraghty in Chicago. From the hippie hair of Woodstock in 1969 to 90’s grunge tresses at Lollapalooza and the vibrant hues seen at today’s Coachella, hair and music festivals share a rich and colorful history. The fusion of hair, fashion and music festivals will come to life on the TIGI NextGen runway.

TIGI’s mentors and NextGen artists interpreting the “Festivals Through the Decades” theme include:

TIGI Mentor: Philip Downing @philipdowning7

Philip’s journey with TIGI started as a member of the 2007 TIGI Inspirational Youth team, where he was instantly recognized as an emerging hairdressing talent. His work as a TIGI educator propelled him to membership on TIGI’s Creative Team where he presents in Europe and leading hairdressing venues around the globe. After several years of progressively elevating his craft at TIGI’s London Acadmy, Philip has returned stateside and serves as a Creative and Education Director at TIGI’s New York Academy in Soho.

TIGI Next Gen Artist: Katie Perry @katieperryhair

A French-speaking Bostonian, Katie lives and works in Vero Beach, Florida. As an alumnus of TIGI’s 2016 Inspirational Youth program, Katie applies her passion for people’s life stories to her work as an artist on the TIGI Collective team.  The Beauty Changes Lives Experience will coincide with Katie’s first visit to Chicago and she’s excited about meeting other artists working behind the scenes. “Presenting at Beauty Changes Lives is such a boon to my career and I can’t wait to work with so many geniuses in the industry and see the work they are portraying,” she says.

TIGI Next Gen Artist: Jerrette Baker @jerrettebaker

Jerrette’s relationship with TIGI started when he was a student at Toni & Guy in Seattle and he continues to have a passion for education, fashion  and music. His technique behind the chair is complemented by a degree in design from New York City’s Fashion Institute of Technology and his approach to hairstyling is heavily inspired by the cohesive looks presented on fashion catwalks. “From Coachella to fashion on the street, “festival hair” has a huge influence on hair, even men’s grooming where artists are often the muse for style trends,” says Jerrette.

Remarking on the TIGI team’s presentation at the Beauty Changes Lives Experience, Thomas Osborn, VP of Education and Creative Director at TIGI Americas, says the brand has always had a profound commitment to supporting the next generation.  “TIGI has always had a profound commitment to the next generation of hairdressers and the future of our industry,” says Osborn. “From our history with Toni & Guy Academies to our Artistic School program to our global Inspirational Youth program, we seek to empower the Next Gen. The Beauty Changes Lives Experience is yet another opportunity to mentor, train and be inspired by the hairdressers that will create the future of our industry.”

Tickets for the Beauty Changes Lives Experience are now on sale and available at



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