
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Identical twins. Identical hair cuts. Eleven styling options. In this exclusive collection, Aquage Master Artist Shawna Parvin blurs the lines between masculine and feminine, hard and soft, and proves that a hair cut doesn’t have to lock a client into a style. Short hair offers just as much versatility as long , when the right styling products and tools are at your fingertips.










Hair: Shawna Parvin
Photography: Luis Alvarez for Aquage
Hair color: Deena Nicely
Make-up: Wanda Alvarez
Fashion styling: Patric Chauvez
Identical twins. Identical hair cuts. Eleven styling options. In this exclusive collection, Aquage Master Artist Shawna Parvin blurs the lines between masculine and feminine, hard and soft, and proves that a hair cut doesn’t have to lock a client into a style. Short hair offers just as much versatility as long, when the right styling products and tools are at your fingertips.
The cut, which features graduation in the back and sides, has a horseshoe-shaped section on top that retains length for styling versatility. Parvin reinvents the texture of this section by using Aquage styling products to alter where the silhouette expands, where the emphasis of the cut is, and where it drapes or lays flat.
Expansion in the crown combined with texture preserves a feminine finish, while expansion in the front creates an illusion of masculinity.
Alvarez recommends the non-aerosol, firm-hold Aquage Working Spray when styling short hair, because of the few extra seconds before the product locks in and dries allows for finger-tousling to create the perfect texture. Aquage Transforming Paste, he says, is ideal for changing the level of hold to make the hair more flexible, especially when cocktailed with SeaExtend Silkening Oil on dry hair (traditionally a blow dry product) to soften the paste’s hold. When a thermal iron is used, Aquage Beyond Shine maintains flexibility and pliability, and relaxes the thermally created patterns.
PRODUCTS: Working Spray, Finishing Spray, Illuminating Gelade, Beyond Shine, Transforming Paste, SeaExtend Silkening Oil, all by Aquage

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.

Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.

Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe

Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe

Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.

An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."

Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.

In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.

Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.

Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.

Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.

Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.