Upcoming Dates:
New York, April 6-7, 2015, NYC

What is Artist Session?
Artist Session is a two-day class that gives stylists a hands-on experience with photo shoots. Topics covered include:

• Casting for the perfect model

• How to become a freelancer

• How to create a press kit

• How to contact a magazine/newspaper/editor

• What to do with the images

• The dos and don’ts of on-set styling

• The importance of make-up and fashion as it relates to hair in photography

• How to create great hair for the camera by looking from the photographer’s viewpoint

Day One (9:30am-4:30pm): Education from MODERN’s Fashion and Beauty Director, Maggie Mulhern; top NYC fashion photographer Roberto Ligresti and renowned make-up artist David Maderich on how to create your best shoot. A guest speaker is also included on this day and attendees are given the opportunity to be part of the model casting call as well. A light snack is available to attendees during this portion of the session.

Day Two (9am-4:30pm): Attendees get hands-on with their models. Working with make up artists and fashion stylists, the finished look is perfected. The artists then work with Ligresti to create the right lighting for their model's look and ultimately create the perfect shot. Lunch is served on day two.

VIDEO PLAYLIST: "Clips from Artist Session"
To view it in high quality, click the "HQ" button.

Read Maggie's blogs about AS: The First Ever Artist Session and Artist Session 2/NYC.

Where is it held? The first Artist Session was held in New York City in two locations: Roberto Ligresti Studio and Jack Studio. The second Session is scheduled for the same locations. In LA, Day One will take place in Beverly Hills and Day Two will take place in a photo studio nearby.

What is Artist Session
Watch the video
Where is it held
What will I get out of it
What is the fee
What else do I need to know
Added bonus
How do I register
Where do I stay
Response from attendees

Jill Robertazzi beefs up her model's hairline with XFUSION hair fibers.

What will I get out of it? The experience and knowledge of MODERN’s photo team is invaluable. Attendees walk away with the inside scoop on what editors are looking for, how to work effectively with a fashion photographer, maximizing the make-up and clothing to make hair styles “pop” in a photograph and much, much more. Artist Session is also unique because attendees not only participate hands-on, they also receive a disk of the images they created.

What is the fee? The fee is $2000 (not including hotel/travel expenses). If you wish to bring an observer/assistant on the second day of Artist Session, the fee for that person is $450.

What else do I need to know? Artist Session will supply a nice assortment of irons, blowers, etc., but you should always bring your favorite items.

Suggested list:

• water bottle (models will come with freshly shampooed hair)

• cape/smock

• towels

• brushes/combs

• favorite products

• favorite tools (such as blow dryer/flat iron/curling iron/etc)

• bobby and hairpins

• clips

• shears

• extensions/clip-ins (always a good idea!)

• rats or poufs (optional)

• hair accessories (optional)

• extension cord

• notepad and writing utensil

• your favorite tearsheets from any publication (we want to learn what inspires you!)

• camera

• video camera (optional, for use on day two only)

If your salon offers hair accessories, jewelry or fashions, it would be a great idea to bring these to the session. If it works out, we could incorporate these into the finished look. It makes sense to include items that you sell or endorse.

Added bonus: Artist Session attendees are treated to the MODERN SALON goody bag at each Session. Past Session attendees received a bag that weighed more than 75 pounds and included lots of goodies like blow dryers, irons, sprays, lotions, gels, make-up, make up brushes, nail products and more!

This was in the first ARTIST SESSION goody bag. The products were from: Action Bag, Aquage, Aveda, TIGI/Bed Head, Bumble and bumble, Create Ion, Goldwell, Hipertin, Intelligent Nutrients, Ken Paves Color, KMS, L’Oréal Professionnel Infinium, Matrix, Mirabella Cosmetics, Monroe Brushes, Moroccanoil, OPI, Orlando Pita, Phyto by Alès Group, Pureology, Redken, Rusk, Sexy Hair, T3 and Xfusion. Great goody bags are planned for future sessions

How do I register? Call Joyce Alverio at 847-415-8037 or e-mail her at jalverio@vancepublishing.com.

Where do I stay?
For the NYC event:
MODERN has negotiated a special rate at two hotels:

• The Hudson Hotel at 356 West 58th Street (212-554-6000). Ask for the “corporate production rate” to get our discount. (very cool hotel)

• Four Points Sheraton Chelsea at 160 West 25th Street (212-627-1888). Ask for the "Modern Salon Media" rate to get discount. (very close to studio)

For the LA event:
We are still working out discounts at local hotels and we will keep you posted!

Artist Session Portfolio

Response from Attendees

“To be involved with this caliber of industry professionals was truly amazing. Whether you are new to hair/make-up and photo shoots or a seasoned professional, this is an event that can’t be missed. This type of hands-on training usually takes years to accumulate and to fast track with these industry leaders is virtually unheard of.”

—Christie Rawson
Christie’s
Scottsdale, Arizona

“After 13 years in the industry, MODERN SALON’s Artist Session was a great way for me to experience a new level of my craft. It gave me the confidence and ability to take my career to the next level. It was an awe-inspiring weekend! I can't wait to do it again!”

—Leonard Golonka
Dieci Lifestyle Spa
Livingston, New Jersey

“The team of Roberto, David, and Maggie were great! I very much enjoyed the weekend, and feel very proud to have been a part of so much talent. I was humbled to be in the presence of the other attendees and honored to meet everyone.”

—Jay Marshlick
Greener Grass Hair Color and Designs, Inc.
Savannah, Georgia

“It was great to meet other professionals with the same and similar aspirations. All were very friendly and many shared with me knowledge that will help me raise the bar for a more professional and modern salon. My sincerest thanks and appreciation to the team for all their talent and directions, making this experience a must to attend for all serious salon owners. I look forward to upcoming Artist Sessions.”
—Salvatore Minardi
Salvatore Minardi Salon
Madison, New Jersey

What is Artist Session
Watch the video
Where is it held
What will I get out of it
What is the fee
What else do I need to know
Added bonus
How do I register
Where do I stay
Response from attendees