
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Avant garde looks are a true springboard for inspiration. Delve into these collections and think about creating your own hair masterpiece!

Avant Garde is a creative explosion, and in many cases a technical challenge, that results in iconic images and lots of project inspiration. Detaching from the a priori impossible helps to tear down mental walls, a process that works as a springboard for imagination. While unique in artistry, this styling is all about exploration. Below, browse through an array of avant garde collections and delve into creating your own hair masterpieces.
Next by Makeover is a masterful work that reflects the power of images when these are understood as an integrating language of different signs that converge to convey an idea.

Hair: Eva González & Jose Salvador @ Makeover
Photographer: Esteban Roca
MUA: Eva Quilez
Stylist: Visori FashionArt
Products: Schwarzkopf
Trenesis by Carol Bruguera is capable of achieving an innovative result by applying the traditional weaving technique to the hair. The finish is so surprising that it reveals the expressive power of the hair when its treatment is changed, when we work on it from another point of view.


Creative Director: Mia Carol
Hairdressers: Jesi Alcalá, Anabel Cirera, Núria Codina, Eva Crous, Judit Cuesta, Angie López, Alberto Moreno, Sara Piña, Brugués Vilaró
Make Up: Anna Pardo (Bodymims)
Photography: Xenia Lau
Trésor by Juan Ayoso investigates a new type of femininity, outside the normative, through the use of different textures and motifs on the same combination of tones. The results are different, but within the same chromatic harmony, which makes this work even more sublime.


Hair: Juan Ayoso @Gou Estilistas
Photography & Styling: Esteban Roca
MUA: Nacho Sanz
Uprising by Javier Gomar is as elegant as it is avant garde. The model's skin contrasts with the whiteness of her hair, which includes stunning black effects. Hair explores contours, opening up to possibilities and shaping a new emerging reality.


Hair: Javier Gomar - Javier Blade’s
Photography: David Arnal
MUA: Anna González
Velours by Yoko-Pels explores the beauty of velvet texture through hair treatment. The sinuosity of her touch is recreated thanks to the light, in chiaroscuro, which veils the luxurious tones of the hair. It is as subtle as it is expressive thanks to the treatment of color, light and textures.


Hair: Virginia Martinez @Yoko-Pels
Photography: David Arnal
MUA: Sylvia Mengual
Products: Osis, Schwarzkopf Profesional Spain

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.

Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.

Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe

Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe

Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.

An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."

Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.

In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.

Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.

Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.

Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.

Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.