The Beauty Changes Lives Experience is bringing high-octane energy, provocative artistry, and disruptive design back to Chicagoland during America’s Beauty Show (ABS). Beauty industry icons, next-gen talent, and other friends of beauty will be on hand to celebrate as Beauty Changes Lives (BCL) marks its ten-year anniversary and a decade of changing lives through the gift of scholarships and mentoring.

Set for Sunday, April 10, from 7-11pm at Joe’s Live in Rosemont, IL, the event will start with a VIP cocktail reception followed by the evening’s “mane event,” a high-fashion runway show. Brand legends and next-gen artists will reinterpret hair, nails, and make-up artistry through a metamorphic lens, reflecting the evolution that occurs across a beauty professional’s career journey from aspiring student to next-gen artist to flourishing icon.

Sponsors America’s Beauty Show, Beauty Changes Lives, and Pivot Point say: "There’s never been a more beautiful moment to give back to beauty. Two years after the global pandemic’s onset, our industry has been shaken, yet is poised to soar. Respected as beauty’s most generous evening, the Beauty Changes Lives Experience raises funds to help equip and empower the next generation of beauty leaders."

Tickets go on sale January 17 at beautychangeslives.org. To get more involved, brands, artists, and friends of beauty are invited to become a media sponsor or brand sponsor or to make an In-Kind Donation.