Shear Genius season three winner and always creative stylist Brig Van Osten knows the keys to keeping loyal clients. By remaining professional, appreciative and a good listener, Van Osten has earned the most important element of a stylist-client relationship: trust. It was this sense of trust that allowed 11-year client, Kelly Wahlstrom-Jackson, to undergo a radical makeover at Van Osten’s hands.
by Erin Edwards
July 11, 2011
2 min to read
Shear Genius season three winner and always creative stylist Brig Van Osten knows the keys to keeping loyal clients. By remaining professional, appreciative and a good listener, Van Osten has earned the most important element of a stylist-client relationship: trust. It was this sense of trust that allowed 11-year client, Kelly Wahlstrom-Jackson, to undergo a radical makeover at Van Osten's hands.
The pair first met in 2000 at an ISSE show, where Van Osten chose Wahlstrom-Jackson as her model. Today, Wahlstrom-Jackson drives an average of eight hours (from Northern California to Van Osten's Southern California p!ay hair lounge) every six-to-eight months to have her hair cut and styled by Van Osten.
Ad Loading...
"I continue to visit Brig for my hair because she makes me feel special," she said. "Special and beautiful; special, to be able to get my hair done by such a talented, down-to-earth professional, and beautiful because every time I go to her, I feel refreshed and like I am looking the best I can possibly look. She adds to my confidence."
Van Osten says she's always appreciated Wahlstrom-Jackson's open-mindedness when it comes to her hair. "Throughout our relationship she has been bold and always open to new ideas and usually comes with some terrific inspirations in hand," Van Osten said. "When Kelly e-mailed me to schedule and appointment for a new look, I right away jumped at the opportunity to capture it on film and in photographs."
Here's what Wahlstrom-Jackson looked like before the makeover:
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.
This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.
Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.
Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.
Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.
In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.
Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.