
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
"This collection was inspired by the '60s, '70s and '80s pop culture," says Matthew Tyldesley who adds that it was also inspired by classic singers such as "Joan Jett, David Bowie and from the cutting styles ...




"This collection was inspired by the '60s, '70s and '80s pop culture," says Matthew Tyldesley who adds that it was also inspired by classic singers such as "Joan Jett, David Bowie and from the cutting styles of hair legend, Vidal Sassoon."
The collection also plays heavily on the primary colors red, blue and yellow. From the backdrop to the hair accent pieces and hard lines, the resulting mullets and bobs scream POP CULTURE.
Meetings were planned prior to the shoot with all parties and the shoot took a total of seven hours with proper planning and communication. "I have worked with the makeup artist, stylist and photographers for years and I enlisted them to execute the shoot," adds Tyldesley. "The hair was colored, cut and styled on each model using Redken styling products including Hardware Gel 16, Iron Shape 11, Fashion Works 12, Control Addict 28 and Shine Flash 2."
Hair: Matthew Tyldesley: Matthew Tyldesley www.matthewtyldesley.com@hairbymatt
Makeup: Isidro Valencia: Isidro Valencia @valencia0612
Styling: Genna Yussman: Genna Yussman www.gennayussmanvintagebydesign.com@gennayussman
Photography: Clay Cook: Clay Cook www.claycookphotography.com@claycookphoto
Models: Olivia Kuykendall, Abby Hendershot, Asia Warren, Heyman Talent

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.

Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.

Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe

Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe

Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.

An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."

Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.

In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.

Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.

Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.

Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.

Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.