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ECRU New York Partners with Make-A-Wish at NYFW

ECRU New York granted a Make-A-Wish recipient a backstage makeover at New York Fashion Week.

by Staff
October 30, 2023
ECRU New York Partners with Make-A-Wish at NYFW

Elizabeth, a 17-year-old, from TX received her bucket list trip to NYFW complete with a backstage makeover.

Photo: ECRU New York

1 min to read


The Make-A-Wish Foundation, in conjunction with Nolcha Shows and ECRU New York, the official haircare sponsor of NYFW Nolcha shows, granted the wish of one very enthusiastic fashionista.

Elizabeth, a 17-year-old, from Texas is really into fashion, and on her bucket list was a trip to New York Fashion Week and a backstage makeover. The opportunity to experience NYFW and receive a backstage makeover is undoubtedly a dream come true for any fashion enthusiast.

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“We are so honored to work with Make-a-Wish and do what we do best, making someone look and feel beautiful; this is truly the best part of our backstage work.”

— Dee DeLuca-Mattos, Vice President of Marketing for ECRU New York

Such initiatives demonstrate the positive impact fashion and beauty can have beyond the runway. This is the forth year that ECRU New York has been involved with Nolcha and Make-A-Wish.

For more information and to get involved with the Make-A-Wish Foundation, please visit www.Wish.org.

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