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FASHION WEEK Q&A: Guido Does Texture, Wet and Sleek at NYFW S'S '17

Redken's Guido had a Fashion Week jam-packed with shows, creating a variety of styles.

Jamie Newman
Jamie NewmanSenior Digital Content Strategist
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September 21, 2016
FASHION WEEK Q&A: Guido Does Texture, Wet and Sleek at NYFW S'S '17
FASHION WEEK Q&A: Guido Does Texture, Wet and Sleek at NYFW S'S '17
FASHION WEEK Q&A: Guido Does Texture, Wet and Sleek at NYFW S'S '17
FASHION WEEK Q&A: Guido Does Texture, Wet and Sleek at NYFW S'S '17
FASHION WEEK Q&A: Guido Does Texture, Wet and Sleek at NYFW S'S '17
FASHION WEEK Q&A: Guido Does Texture, Wet and Sleek at NYFW S'S '17
FASHION WEEK Q&A: Guido Does Texture, Wet and Sleek at NYFW S'S '17
FASHION WEEK Q&A: Guido Does Texture, Wet and Sleek at NYFW S'S '17
FASHION WEEK Q&A: Guido Does Texture, Wet and Sleek at NYFW S'S '17
FASHION WEEK Q&A: Guido Does Texture, Wet and Sleek at NYFW S'S '17

SHOW: AKRIS...“What we’re currently seeing as a trend on the runways are girls featured with their own ‘look’. Bringing out the girls’ individualities is so important to designers now. The designers are all casting very different girls – different hair textures, haircuts and hair looks to celebrate individuality. It’s amazing when you let your hair dry naturally. A lot of women don’t know what their natural texture is really like – they’re so used to blow-drying and styling, that they might have amazing texture and never know it. At this show, we’ve celebrated each girl’s natural texture. Of course, you can use products to control frizz and texture, like our Diamond Oil, but it’s great to see how your hair naturally falls. A great part, gre

Redken

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Using Redken products, Guido created a range of hair personalities at various New York Fashion Week shows tailor-made to models' individual features, taking notes from characters and themes like "cool New York girl", the chic 1970s woman and colorful anime. 

After a busy week, the super stylist answered a few questions about hair trends for spring and what stylists can take away from Fashion Week and bring back into their salons: 

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MODERN SALON: Did you see any trends emerge from the New York shows?
Guido:The trends for the New York shows were tribes, gangs of girls with an adventurous spirit, utilizing personality and individuality. At Alexander Wang, we created a gang of surfer girls with sun-bleached ends. Each girl had a haircut that suited their texture and face shape. They were still their individual selves within the gang.

MS: What can the salon stylist learn from these shows?
Guido: Salon stylists can learn from the shows to look for a client's personality, individuality, personality of hair texture and lifestyle and work with those traits rather than against them.

MS: What tips do you have for the salon stylist in re-creating these looks?
Guido: A stylist can experiment with products. For example, at Wang, we used Redken Fashion Waves 07 to give the girls that day-at-the-beach texture.

Click through the slideshow to see all the looks Guido and Redken created as NYFW, and his inspiration behind each. 

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