
Meet the Founder of Harper Ellis Hair Co., Terra Harvell
A stylist who felt she needed to build what she couldn't find in other hair extensions, in five years Terra Harvell has grown Harper Ellis into a $10 million business.
MODERN’s Editor in Chief Alison Alhamed recently cut off quite a bit of length from her over-processed ends, which took her long lengths up to a just-past-the-shoulder lob. Although her number-one goal was a return to healthier hair, the change left her feeling a little uneasy. So she called upon Hairtalk Master Educator Alicia Iannone to transform her balayaged lob with face-framing money pieces into a healthy, bright beige-y blonde that is completely seamless.










BEFORE AND AFTER
When a client wants to go lighter, but her hair’s integrity isn’t up for the challenge, you don’t always need to send her out the door. Hair extensions can make for an alternative service that leaves her with fresh color, long lengths and volume, without ever pulling out a foil or color bowl.
MODERN’s Editor in Chief Alison Alhamed recently cut off quite a bit of length from her over-processed ends, which took her long lengths up to a just-past-the-shoulder lob. Although her number-one goal was a return to healthier hair, the change left her feeling a little uneasy. So she called upon Hairtalk Master Educator Alicia Iannone to transform her balayaged lob with face-framing money pieces into a healthy, bright beige-y blonde that is completely seamless.
“Some stylists who do hair extensions put waves in the hair to make it blend,” says Iannone, who works out of William Robert Salon in Cherry Hill, New Jersey. “But through custom color matching, slide-cutting and texturizing, your client should be able to wear her hair straight or curly and always have the extensions be completely seamless.”
Working in 4cm-width sections, Iannone says it’s important to always match the density of the client’s hair to the density of the band. For this look, she used Hairtalk Original and Original Plus tape-in Remy extensions, and worked in two different lengths—14-16 inch and 18-20 inch. Hairtalk also offers Petites and Minis—the same as Originals but with a smaller width for finer-haired clients or those looking to add zonal volume.
To begin, Iannone analyzed the hair and created her placement plan. Working in three zones (nape, mid section, top of head), she visualized the rows in her head and sketched out an application plan. Each section of hair has a top piece and a bottom piece, sandwiched around Alhamed’s natural hair. Iannone placed bright blonde pieces on the bottom with a colormelted piece on top to create a balayaged effect without bleach.
Zone 1: nape
Zone 2: mid section
Zone 3: top and sides
Zone 1:
Through the nape, up to Zone 2, apply 18-20 inch strands of:
Bottom band: 23
Top band: 5/23 colormelt
Zone 2:
For the first row, repeat Zone 1 shades. For the next rows, switch to 18-20 inch strands of:
Bottom band: 23
Top band: 6/24 colormelt
Zone 3:
For the first row, repeat Zone 2 shades and lengths. For the remaining rows, switch to 14-16 inch strands in the same color combo
Bottom band: 23
Top band: 6/24
Accent pieces:
To match the “money pieces” in the front, Iannone used:
Bottom band: 25
Top band: 6/24
Once she was finished applying the extensions to the whole head, Iannone then used her shears to slide cut out some weight and help blend the natural hair with the extensions—never cutting into the natural hair.
“The average client needs between two and three packs of hair, depending on the overall color effect,” Iannone says. Hairtalk Originals are available in 12-piece packs and 20-piece packs. “Sometimes I use a fourth pack if the client needs a fourth color.”
Pricing for this service depends on the location and the salon, but Iannone generally charges within the $500 range for installation of the extensions, plus the cost of the hair.
“It’s important to remember your client isn’t paying for the product, she’s paying for the extensions service,” she says. “Just like when you don’t use a whole tube of hair color, you don’t send home the client with the unused extensions.”
Hairtalk extensions can be worn for about eight-ten weeks following the initial service, and can be retaped up to two more times. At home maintenance includes Hairtalk shampoo and conditioner, or any non-heavy conditioner at the scalp. Clients need to remember to rinse longer than usual to ensure there isn’t product left in the hair or near the adhesive bands.
To see more makeovers by Iannone, check out her Instagram page, and to learn more about Hairtalk extensions, visit http://hairtalkusa.com/.

A stylist who felt she needed to build what she couldn't find in other hair extensions, in five years Terra Harvell has grown Harper Ellis into a $10 million business.

Celebrity hairstylist Renato Campora graced Selena Gomez with a timeless and elegant Hollywood bob for the 2025 Golden Globes, using Great Lengths Tape-In Extensions.

Celebrity hairstylist Marc Mena shares exclusively with MODERN how he used the new Essenza and Aria Great Lengths Tape-Ins to style Karla Sofía Gascón for the 2025 Golden Globes.

Christina Aguilera made a surprise performance at the Sabrina Carpenter concert, showing up with new length. Here's how to recreate the look.

Meet Big Kizzy, known for their 3-step tape in hair extension remover system. Founded by an extension hair pro, they now offer everything for extensions!

Celebrity Nicole Scherzinger's soft updo was created by celebrity hairstylist Dimitris Giannetos, using new The Coveted Tape hair extensions by Covet & Mane.

More than a Dream is a new collection of 5 styles from Hairdreams, a collaboration with Lorenzo Marchelle.

Celebrity stylist Gregory Russell shares how he created Riley Keough's 2024 Emmys hair look with some added length.

This client grew up being told how unattractive her hair was and felt like there was nothing that would change that. This stylist did--and with love.

If you are prepared with the right techniques, the right questions, and the right products, you will be ready to create a beautiful result for your hair extension client. And when you've done that, you have a client for life. Here are my proven methods for building a solid hair extension career and business.

Expand your service offerings with solutions for clients experiencing hair loss.

In this exclusive video interview, Great Lengths educator Kristina Noto explains how to use the brand's extension offerings for clients with hair loss.

For clients who want to address volume on the top of their heads, but don't want the commitment of wearing and caring for a topper, this unique service provides a solution. Micro Point Links fill in thinning areas by knotting individual hairs onto existing hairs. It's a service that is a win-win, offering clients an answer to sparse, bare areas and providing stylists with a valuable addition to their service menu.

Celebrity stylist Andrew Fitzsimons leads the creative direction for BELLAMI's new Visual Identity campaign.

INH has just launched the professional side of their extension business, created by the pros, for the pros.

Bellami's new professional-grade hair extension care collection for in-salon and at-home use is designed to double the lifetime of hair extensions.

When Sacha Quarles wasn't able to offer extension services to his celebrity clients, he decided to stop paying someone else to do them and to learn how to do them, himself. And the result has been career-changing.