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NYFW: amika Showcases Natural Beauty at Sandy Liang

Lead stylist and amika Global Artistic Director Naeemah LaFond was inspired to present the models as the best version of themselves and have them feel comfortable in their look.

by Staff
February 16, 2018
1 min to read


Naeemah LaFond, amika global artistic director, aimed to highlight natural beauty and individuality for each model at the Sandy Liang Fall/Winter 2018 show.

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  • Prep hair with Perk Up Dry Shampoo to absorb any oil and shine.

  • Start with a clean center part, without any volume on top.

  • Taking organic sections, prep hair with The Shield Anti-Humidity Spray and use The Confidante Moisture-Lock Styler to create a slight bend in the hair, keeping it as natural as possible.

  • Spray hair with Fluxus Touchable Hairspray to set the waves as you go.

  • Use your fingers to tousle the waves and add definition with First Base Moisturizing Styling Cream.

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