As the exclusive hair sponsor for Nolcha shows during NYFW F/W18, ECRU New York created a gorgeous retro hairstyle with a modern twist for Gemma Hoi’s runway collection. Gemma Hoi shared that her inspiration for the runway collection was all about retro, a time traveling experience back to the 1940s.  Joined by a team of stylists, ECRU New York's Creative Director, Lisa Lobosco lead the creative interpretation of this hairstyle and created a “new” retro look for the runway show. The vintage hairstyle was completely refreshed with a modern twist, using ECRU New York’s prestige, curated products, including Dry Texture Spray, Sunlight Finishing Spray Max, Silk Texturing Balm and Sunlight Styling Spray. 

“Instead of a roll in the back, we intertwined braids, but not the unconstructed braids we have seen lately," Lobosco said. "Instead, we took inspiration from the constructed braid style of the 40s and brought it to life with a vintage updo look. To achieve this, we intertwined the braids and pinned the hair in the nape of the neck, keeping the retro silhouette.”