Sola Salons made its New York Fashion Week debut as the official hair sponsor for Alice + Olivia’s SS24 presentation on Saturday, September 9th. Thirteen of Sola Salons’ independent beauty professionals collaborated with Matthew Curtis, the lead hairstylist for Alice + Olivia’s presentation, to craft distinctive hairstyles that complemented this year’s theme, inspired by Truman Capote’s Swans.

“With Sola Salon’s community of more than 20,000 independent beauty professionals at the forefront of beauty and industry trends, taking our place at New York Fashion Week was the natural next step for our pros. As a brand continually innovating the beauty industry for independent beauty entrepreneurs, we were honored to partner with Alice + Olivia for our New York Fashion Week debut and are proud that through our partnership, we helped make the beauty and fashion industries more accessible.”

— Emily Alders, Director of Education at Sola Salons

Sola Salons hand-selected thirteen leading Sola Salons beauty professionals who worked alongside Curtis to create stunning hairstyles for the 30 models who showcased Alice + Olivia’s SS24 designs. The beauty professionals who operate out of Sola locations across the country include Kimberly Loomis, Serina Battaglini, Kayla Orth, Cuyler Engram, Joey Figueiredo, Ashley Lantz, Gisaura Laporte, Roxanne Muir, Vanora Hawkins, Meaghan Masterson, Danielle Garay, Samanta Pinto, and Kelsey Walsh. 

“Fashion and beauty have always gone hand in hand, and brands like Sola Salons have helped the industries evolve together,” said Stacey Bendet, founder and designer of Alice + Olivia. “We were honored to have been joined by Sola Salons’ team of independent beauty professionals, who helped bring to life my interpretation of Truman Capote’s Swans.”

For its debut, Sola Salons also partnered with haircare brand, Living Proof which served as the official hair product sponsor for Alice + Olivia’s SS24 presentation. Too Faced Cosmetics served as the official makeup product sponsor at this year's presentation to complete the beauty looks.

“I’m honored to have joined forces with Sola Salons’ elite group of independent beauty professionals, together we created one-of-a-kind hair looks for Alice + Olivia,” added Matthew Curtis, lead hairstylist for Alice + Olivia’s SS24 Presentation. “New York Fashion Week is a dream for many beauty professionals, and with Sola Salons, we worked to break barriers and increase accessibility for beauty professionals to participate in New York Fashion Week.”

How To Achieve the Look with Living Proof Products

The Ballroom Bun

High buns encrusted with crystals and peals; or playfully adorned with ribbon.

1. Using a flat iron, bend some texture into hair and create a center part.

2. Create two ponytails. One at the nape of the neck and one at the crown. Use Living Proof Full Dry Volume & Texture Spay to create soft texture.

3. Rope braid the two ponytails using Living Proof No Frizz Smooth Styling Serum and slightly pull rope braid apart.

4. Pin two rope braids to create a voluminous, center bun.

5. Adorn bun with pearls, crystal encrusted bobby pins, or tie a grosgrain ribbon around the finished bun.

The 60’s Twist

Low ponytails with lots of volume

1. Section hair from behind the ear to behind the ear.

2. Tease hair at the crown using Living Proof Full Dry Volume & Texture Spray to create height.

3. Create a side part and pull sides into a low pony.

4. Finish with Living Proof Style Lab Flex Hairspray.