At NYFW, Cami James and Nadia Napreychikovaddressed the commodification of feminism and the objectification of the female body with a boisterous “Not for Sale” collection for Discount Universe, the hyper-hip Australian label being worn by Kylie Jenner at Coachella. 

With hair styled by an ARROJOteam led by Nick Arrojoand Tina Le Noble. A variety of hairstyles, from sleek wet looks to shiny skinheads to nonchalant blonde bobs to jaunty natural textures combined with bold dramatic makeup to create the irreverent frame for Discount Universe’s in-your-face pieces. 

“For the hair, the idea was to create a series of looks to show the evolution of getting ready: undone, half done, done up," Le Noble says. "It’s about being enough no matter how you look or who you are, with a strong emphasis on natural texture and embracing what you got. As people, usually we want to show off the best version of ourselves, and this collection is about breaking through that imaginary facade. It’s strong, it’s raw, it’s true.” 

Credits :

Styling by Katie Carnegie 

Casting by Alexis Gross 

Sound by Eddie Cooper 

Jewelry for Zanni for @zanni.jewelry

Makeup by Erin Parons for Maybelline New York 

Hair by Nick Arrojo & Tina Le Noble using ARROJO Product & American Wave Hair Care 

Dressing by Style Unleashed - Dresser Team 

Production by Navia Vision 

Venue: Spring Studios, Tribeca

ARROJO Hair Team using ARROJO Product:

Nick Arrojo (Co-Lead)

Tina Le Noble (Co-Lead)

Arlene Babb- Charles

Veronica Altamirano

Dayna Stolze

Liv Contreras

Stesha Ross 

Gillian Hunt

Melina Massullo

Gia Paulo