The Professional Beauty Association (PBA) has announced the launch of a new logo and a new tag line that better reflects the inclusiveness of the association and its unified direction.

“Advancing OUR Industry” is the PBA tagline that is part of a new branding and marketing campaign aimed at bringing together the various aspects of the association’s mission, which focuses on five core platforms: Government Advocacy, Education, Charitable Outreach, signature Events and Member Services.

PBA believes that investing in these core areas is critical for PBA members and the industry as a whole. By launching more consistent visuals and messages, members will become better informed about the programs, opportunities and events that PBA offers.

“While our members and the industry will see new visuals, PBA remains solely focused on delivering upon our mission to help beauty professionals , beauty companies and our industry advance and succeed,” says Marissa Porcaro, PBA director of marketing and communications.

The most visual aspect of the new campaign is the modernized logo and the new tagline will be used across various marketing mediums to enhance and reinforce the PBA goals. The more consistent look and message will help members quickly identify a PBA core program. The association is also planning to follow this new campaign with a new and more user-friendly website. Visit probeauty.org.