The L’Oréal Professional Products Division, with its mission to support hairdressers and develop the hair industry while benefitting all, announced its position as title sponsor for the third annual Textured Hair Elevated (T.H.E.) Summit.

Taking place May 22-23 in Atlanta, Georgia, the Summit will highlight and celebrate textured hair with mainstage presentations from the industry’s top stylists and experts, including Rachel Redd, Vernon Francois, Michelle O’Connor, Yureesh Hooker, Evie Johnson, and Derick Monroe. Created by the Global Artistry Council, the Summit aims to elevate, educate and ensure stylists of all backgrounds are able to expertly work with all clients and with all types of textured hair.

“We are honored to partner with Texture Hair Elevated in such a big way this year,” said Leslie Marino, president, L’Oréal USA Professional Products Division. “Our continued mission at PPD is to educate and elevate stylists to feel confident with clients of all hair types and textures and what Tippi and her team are doing is just that—bringing together best-in-class educators from the industry’s top brands for a two-day event unlike any other.”

With a diverse and impressive range of hair experts and content creators scheduled to teach, attend and network, L’Oréal’s professional brands will be integrated throughout the Summit, including in the branded Texture Love Lounge, with the aim of ensuring each brand’s products and education teams understand working with and embracing textured hair.

“Normalizing texture education has been my mission for over 10 years and I am thrilled to have the incredible support from the largest and most prestigious professional beauty group, L’Oréal PPD,” said Tippi Shorter, Global Artistry Council co-founder and co-creator of T.H.E. Summit and T.H.E. Awards. “They are not only supporting in the ways you would typically expect, they are making sure that we have the resources we need to create a memorable and ongoing event.”

Recognizing that stylists may not be graduating with the necessary education to work with all different hair types, the L’Oréal Professional Products Division wants to bridge the gap by leveraging its global product, education and distribution platforms, comprised of iconic brands like Redken, Matrix, Kératase, Biolage, L’Oréal Professionnel, Mizani, Shu Uemura and Pureology.

Tickets to the Textured Hair Elevated Summit are available at https://texturedhairelevated.