Celebrating the latest winners of the Client Experience Award, Phorest Salon Software announces that the good news is in the mail. To qualify for the award, Phorest salons and spas must have maintained an average rating of between 4 and 5 stars from at least 60 online reviews for 12 consecutive months. Along with the official congratulations letter, winners will receive a sticker to display in their window and also download a digital version that can be used to highlight their success on their business website and social media accounts. Beauty businesses that have won the Client Experience Award for five years in a row are recognized with a special gold sticker.

5 Stars Means Happy Clients

Phorest understands that in all the ways a salon or spa can be recognized, happy clients are the ultimate measure of success, says CEO Ronan Perceval, adding that Phorest is proud to honor this achievement with the Client Experience Award. 

“A heartfelt congratulations from all of us at Phorest for your amazing achievement," Perceval says. "We know that behind every 5-star review there are countless hours of hard work and incredible attention to detail from salon owners and their teams. Despite the difficulties of the past year, you have maintained a best-in-class customer experience. We hope that the Client Experience Award can be a marker of your perseverance and how loved your business is by your clients and community.”

He notes that 2020 and 2021 have been some of the most challenging years the salon and spa industry has faced, bringing lockdown restrictions, increased health and safety protocols, and new client expectations. Perceval commends all the businesses that have sustained themselves during this time but notes that special congratulations are due for salons and spas that have managed to keep the 5-star reviews rolling in despite the obstacles.  

Getting continuous feedback is important for salon and spa owners to deepen trust and personal connection with clients, in addition to helping to identify areas of improvement, according to Phorest. Referrals continue to be a major factor in a salon or spa's ability to attract new clients. The power of online reviews has never been greater. Not only are online reviews often the first impression a salon or spa makes with a prospective client, but they should also be considered a core part of any digital marketing strategy. Online reviews, for example, now factor into how a business ranks in local internet searches.

Good Reviews Motivate Staff

“Phorest really helped us get to the top with Google," reports Audriana Rossano, founder and owner of The Color Room, Philadelphia, PA. "My reviews are awesome, and I love seeing client feedback whether it’s good or bad because we learn from both situations. Anytime I see really good reviews I create a graphic for it, and we post it on social media...everywhere. I show my employees. They get really excited. It keeps them motivated. The software's Online Reputation Manager is one of my favorite features of Phorest.” 

Many salons and spas are deserving of more positive reviews from their clients but don’t have consistent means to manage them. The Online Reputation Manager feature allows them to respond to reviews across Google, Facebook, and Yelp from one clean and clear dashboard. It also helps to increase the number of reviews they receive using automated settings.