
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Seamless color has always been desirable and colorists today are utilizing multiple techniques to create that perfect blend. Truss Professional Brand Ambassador Philip Foresto demonstrates how he uses teasing, feathering and smudging to create a beautiful dimensional blonde.




Hair: Philip Foresto Photography: Roberto Ligresti Make up: David Maderich for MAC Cosmetics Fashion styling: Sabine Feuilloley
Seamless color has always been desirable and colorists today are utilizing multiple techniques to create that perfect blend.Truss ProfessionalBrand Ambassador Philip Foresto demonstrates how he uses teasing, feathering and smudging to create a beautiful dimensional blonde.
Foresto says that most of his clients come to the Blanc Beauty Bar in New Orleans looking for dimensional color, mostly in the blonde family.
“Lots of honey shades, caramel and, of course, blonde blonde,” he says. “But that look is best and more modern when it seamlessly cascades without any line of demarcation. Today it’s all about blend, and the best way to achieve that blend is through a combination of techniques.”
That combination— teasing, feathering and smudging—has become the Truss Professional signature blonding technique to prevent any harsh lines.
“The technique is enhanced and made dimensional along the lengths by utilizing the natural hair shade as a lowlight,” Foresto says. “The lighter areas naturally ‘pop’ in a softer way. Today it’s all about blend, and the best way to achieve that blend is through a combination of techniques.”

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.

Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.

Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe

Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe

Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.

An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."

Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.

In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.

Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.

Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.

Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.

Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.