Moustaches Are Big Hairy Deals Right Now
Moustaches are back in full facial hair force and here are a few trends to watch.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Creating Wealth: Sacha Quarles on the Profit Power of Hair Extension Services
When Sacha Quarles wasn't able to offer extension services to his celebrity clients, he decided to stop paying someone else to do them and to learn how to do them, himself. And the result has been career-changing.
by Anne Moratto
Elizabeth Faye on the Many Ways Hairstylists Change the World
Elizabeth Faye feels so passionately about the transforming power of hairstylists, that she created a documentary to share that conviction and to celebrate that belief.
by Anne Moratto
What Is Saving the Salon Industry?
In this MODERN EXCLUSIVE video interview, we speak with Christina Russell, CEO of Sola Salons, about the growth of the salon suite model of employment and how independent salon professionals can continue to thrive even during times of economic uncertainty.
by Anne Moratto
Hairdresser-Designed Nick Stenson Beauty Answers Stylist and Consumer Needs
Nick Stenson, the senior vice president, store and services operations for Ulta Beauty, says a lifetime in the beauty industry informed the development of his Nick Stenson Beauty line of products.
by Anne Moratto
We Catch Up With Chaz Dean, Creator of WEN
When Chaz Dean, founder of WEN Hair & Body Care, introduced his lather-free approach to haircare, it came as an extension of his life philosophy, which celebrates the beauty of the natural world.
by Anne Moratto
The Improv Technique of Saying "Yes, And..." Becomes a Tool for Business Success
When you answer "yes, and..." to a question or to a challenge in life, you are opening up possibilities, which is why this improvisational comedy technique has made its way into business classes and discussions of communication strategies.
by Anne Moratto
Healthy Hairdresser: 3 Tips for Preventing Injury
We look at things from the ground up, starting with proper footwear, stance and use of your wrist in this quick wellness takeaway for stylists.
by Anne Moratto
Rossano Ferretti: The Hairdresser’s Hairdresser
One of the world’s most celebrated hairdressing talents, Rossano Ferretti is passionate about improving the lives of hairdressers and elevating the industry so that stylists receive the respect and recognition they so rightly deserve. He is also credited with creating the client journey, an enhanced service experience that is vital to a salon's success and to client retention.
by Anne Moratto
Boundaries and Breathwork: How Both Lead to a Healthier Business
Shelby Bettencourt, a stylist, salon owner, podcast host, and breathwork facilitator, will be presenting at MODERN SALON's Independent Bootcamp in Miami on May 22 on the topic of boundaries and how to communicate them clearly to help others understand our needs and limits. In this short video interview, Bettencourt gives us a sneak preview to her presentation.
by Anne Moratto
Using A.I. to Write Instagram Captions and MORE
Artificial Intelligence can be a real help to a busy beauty professional. Ask A.I. to help you create some Instagram captions, and see how many other applications it can have in your life.
by Anne Moratto
NEW SERIES: Increase Your Astrological Awareness with The Cosmos Updates
MODERN SALON and Yara de la Torre are collaborating on a new content series that will merge business and the movement of the cosmos. It was inspired by de la Torre's journey of self-discovery, during which time she delved deep into modalities like astrology, numerology, and tarot.
by Anne Moratto
Goldwell Celebrates 75 Groundbreaking Years
Goldwell, the stylist-centric brand known for innovation, inspiration and partnership, is celebrating a visionary 75 years.
by Anne Moratto
Rich Color Transformation: Formula and Steps from @JTColours
Joseph Trace has started offering a new luxury experience in his salon that offers benefits to scalp and hair, while prepping for a successful color service.
by Anne Moratto
How to Achieve Glazed Donut Skin
It's a term coined on TikTok for skin that is plump and "shiny" like the lush exterior of a glazed donut. But achieving this pillowy perfection requires the right ingredients and know-how. An expert from Ultraceuticals tells us how to achieve healthy, hydrated skin, a look that is always trending.
by Anne Moratto
Color Correction: 30 Years of Black Box Color Buildup
Famously stubborn and tough to budge, black box dye has met its match in @hairicc. This color correction took ten hours and Aric Congdon has some great advice on why and when to use certain strengths of activator.
by Anne Moratto
Using Crystals and Essential Oils in Wellness Practices
Crystals, stones, and essential oils have been used for centuries in healing therapies and practices. You can introduce their benefits to clients through products and services that tap into their unique properties.
by Anne Moratto